ANALISIS STRATEGI KOMUNIKASI PEMASARAN PADA INSTAGRAM NUSAMETA (THE CIRCULAR MODEL OF SOME)

MUHAMMAD RIVA RUSDIAWAN, . (2025) ANALISIS STRATEGI KOMUNIKASI PEMASARAN PADA INSTAGRAM NUSAMETA (THE CIRCULAR MODEL OF SOME). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini menganalisis efektivitas strategi konten Instagram @nusameta.io dengan pendekatan The Circular Model of SOME. Hasil menunjukkan bahwa elemen share dan optimize masih kurang efektif, tercermin dari engagement rate rendah (0,69%) dan rata-rata likes di bawah 50. Meski Nusameta telah mengadopsi visual yang relevan dengan Gen Z dan Gen Alpha serta menjadwalkan unggahan secara strategis, konten belum mampu menciptakan resonansi yang kuat. Strategi interaktif seperti QnA, kolaborasi dengan influencer dan polling juga belum berhasil meningkatkan partisipasi audiens secara signifikan. Sementara itu, elemen manage menunjukkan efektivitas relatif dalam menjaga operasional media sosial meski masih bersifat manual. Temuan ini menekankan perlunya pendekatan berbasis data, kolaborasi yang lebih relevan, dan insentif audiens untuk meningkatkan keterlibatan dan distribusi konten secara optimal. ***** This study analyzes the effectiveness of Instagram content strategy on @nusameta.io using the Circular Model of SOME approach. The results show that the share and optimize elements remain less effective, as reflected in the low engagement rate (0.69%) and an average of fewer than 50 likes per post. Although Nusameta has adopted visuals relevant to Gen Z and Gen Alpha and strategically scheduled posts, the content has not yet created strong resonance with the audience. Interactive strategies such as Q&As, collaborated with influencer and polls have also failed to significantly boost audience participation. Meanwhile, the manage element demonstrates relative effectiveness in maintaining social media operations, although the process remains manual. These findings highlight the need for a data-driven approach, more relevant collaborations, and audience incentives to improve engagement and content distribution optimally.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Sholikhah, M.M. ; 2). Nofriska Krissanya, S.E., M.B.A.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > D IV Pemasaran Digital
Depositing User:	Muhammad Riva Rusdiawan .
Date Deposited:	05 Aug 2025 06:24
Last Modified:	05 Aug 2025 06:24
URI:	http://repository.unj.ac.id/id/eprint/57847

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