ANALISIS DAMPAK SERVICE QUALITY TERHADAP REVISIT INTENTION PADA PENGUNJUNG BIOSKOP DI JAKARTA

ALFIANSYAH, . (2025) ANALISIS DAMPAK SERVICE QUALITY TERHADAP REVISIT INTENTION PADA PENGUNJUNG BIOSKOP DI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh service quality, brand image, customer satisfaction, dan perceived value terhadap revisit intention pada pengunjung bioskop CGV di DKI Jakarta. Penelitian ini menggunakan SEM (Structural Equation Model) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan skala Likert enam poin. Karakteristik sampel penelitian ini adalah orang yang pernah mengunjungi bioskop CGV untuk menonton film minimal satu kali, berdomisili di wilayah DKI Jakarta, dan minimal berusia 17 tahun. Pengolahan data menggunakan perangkat lunak SPSS 25 dan AMOS 24 dengan menggunakan 225 sampel responden. Hasil penelitian menunjukkan bahwa service quality berpengaruh positif dan signifikan terhadap brand image pada pengunjung bioskop CGV. Service quality berpengaruh positif dan signifikan terhadap customer satisfaction pada pengunjung bioskop CGV. Service quality berpengaruh positif dan signifikan terhadap perceived value pada pengunjung bioskop CGV. Brand image berpengaruh positif dan signifikan terhadap revisit intention pada pengunjung bioskop CGV. Service quality tidak berpengaruh signifikan terhadap revisit intention pada pengunjung bioskop CGV. Customer satisfaction tidak berpengaruh signifikan terhadap revisit intention pada pengunjung bioskop CGV. Perceived value tidak berpengaruh signifikan terhadap revisit intention pada pengunjung bioskop CGV. ***** The purpose of this study was to examine the effect of service quality, brand image, customer satisfaction, and perceived value on revisit intention of CGV cinema visitors in DKI Jakarta. This study used SEM (Structural Equation Model) for quantification. Primary data were collected through a questionnaire with a sixpoint Likert scale. The characteristics of the sample in this study were people who had visited CGV cinemas to watch a movie at least once, domiciled in the DKI Jakarta area, and were at least 17 years old. Data processing used SPSS 25 and AMOS 24 software using 225 respondent samples. The results showed that service quality has a positive and significant effect on brand image of CGV cinema visitors. Service quality has a positive and significant effect on customer satisfaction of CGV cinema visitors. Service quality has a positive and significant effect on perceived value of CGV cinema visitors. Brand image has a positive and significant effect on revisit intention of CGV cinema visitors. Service quality has no significant effect on revisit intention of CGV cinema visitors. Customer satisfaction has no significant effect on revisit intention of CGV cinema visitors. Perceived value has no significant effect on revisit intention of CGV cinema visitors.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Rizka Zakiah, M.Pd.
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Alfiansyah .
Date Deposited:	05 Aug 2025 04:28
Last Modified:	05 Aug 2025 04:28
URI:	http://repository.unj.ac.id/id/eprint/57875

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