PENGARUH USER EXPERIENCE, ALGORITHMIC TRUST DAN SECURITY TERHADAP CUSTOMER LOYALTY MELALUI CONSUMER SATISFACTION PADA APLIKASI SPOTIFY

DESNITA ARGA PRAMESTY, . (2025) PENGARUH USER EXPERIENCE, ALGORITHMIC TRUST DAN SECURITY TERHADAP CUSTOMER LOYALTY MELALUI CONSUMER SATISFACTION PADA APLIKASI SPOTIFY. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini memiliki tujuan untuk menganalisis, menimpretasikan, serta mempelajari pengaruh loyalitas pada aplikasi Spotify pada masyarakat Daerah Khusus Ibukota Jakarta. Penelitian ini menggunakan metode kuantitatif dengan media survei melalui Google Form. Teknik yang diadaptasi pada penelitian ini menggunakan teknik non probability sampling yaitu purposive sampling dengan sampel sebanyak 400 orang pengguna aplikasi Spotify di Daerah Khusus Ibukota Jakarta, Analisis data pada penelitian ini menggunakan SmartPLS Versi 4.0 dengan Teknik SEM-PLS (Structural Equation Modeling Partial Least Square). Hasil pada penelitian ini menunjukan user experience terhadap consumer satisfaction, algorithmic trust terhadap consumer satisfaction, security terhadap consumer satisfaction, consumer satisfaction terhadap customer loyalty, user experience terhadap customer loyalty melalui consumer satisfaction, algorithmic trust terhadap customer loyalty melalui consumer satisfaction, security terhadap customer loyalty melalui consumer satisfaction, user experience terhadap customer loyalt, security terhadap customer loyalty berpengaruh secara positif dan signifikan. Algorithmic trust terhadap customer loyalty tidak berpengaruh secara positif dan signifikan. ***** This study aims to analyze, interpret, and examine the influence of loyalty to the Spotify application on the people of the Special Capital Region of Jakarta. This study employs a quantitative method using a survey conducted via Google Forms. The sampling technique adopted in this study is non-probability sampling, specifically purposive sampling, with a sample size of 400 Spotify app users in the Jakarta Special Region. Data analysis in this study utilizes SmartPLS Version 4.0 with the SEM-PLS (Structural Equation Modeling Partial Least Squares) technique. The results of this study indicate that user experience positively and significantly influences consumer satisfaction, algorithmic trust positively and significantly influences consumer satisfaction, security positively and significantly influences consumer satisfaction, consumer satisfaction positively and significantly influences customer loyalty, user experience positively and significantly influences customer loyalty through consumer satisfaction, algorithmic trust positively and significantly influences customer loyalty through consumer satisfaction, security positively and significantly influences customer loyalty through consumer satisfaction, user experience positively and significantly influences customer loyalty, and security positively and significantly influences customer loyalty. Algorithmic trust does not positively and significantly influence customer loyalty.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Dr. Osly Usman, M.Bus. ; 2. Daru Putri Kusumaningtyas, S.E, M.Han.
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Desnita Arga Pramesty .
Date Deposited:	06 Aug 2025 03:46
Last Modified:	06 Aug 2025 03:46
URI:	http://repository.unj.ac.id/id/eprint/58057

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