INTERAKSI DRAMATURGI DALAM REALITAS DUNIA MAYA SEBAGAI PANGGUNG PRESENTASI DIRI (STUDI PADA LIMA CONTENT CREATOR DI JAKARTA)

HANY DITANIA, . (2025) INTERAKSI DRAMATURGI DALAM REALITAS DUNIA MAYA SEBAGAI PANGGUNG PRESENTASI DIRI (STUDI PADA LIMA CONTENT CREATOR DI JAKARTA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi bentuk presentasi diri yang dilakukan oleh content creator di instagram melalui pendekatan dramaturgi. Serta akan menjelaskan kontribusi followers dalam proses presentasi identitas content creator di media sosial instagram. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, dilakukan pada bulan Januari hingga Agustus 2023. Subjek penelitian terdiri dari lima content creator instagram berusia 20-30 tahun yang berdomisili di Jakarta. Data penelitian diperoleh melalui observasi, wawancara, dokumentasi dan studi kepustakaan, serta dilengkapi pendapat ahli di bidang media sosial. Data yang terkumpul kemudian dianalisis menggunakan teori dramaturgi Erving Goffman. Hasil penelitian menunjukkan bahwa content creator membangun citra diri di panggung depan (front stage) melalui konten visual yang dikurasi, gaya komunikasi yang khas, dan narasi yang disesuaikan dengan ekspektasi audiens. Sementara itu, kehidupan pribadi dan kelelahan emosional dikelola di panggung belakang (back stage) sebagai ruang yang lebih privat. Followers turut membentuk identitas content creator melalui komentar, direct message, dan interaksi yang menciptakan hubungan emosional satu arah. Identitas di instagram bukanlah cerminan diri sepenuhnya, melainkan hasil strategi personal, tekanan algoritma, dan kebutuhan untuk selalu terhubung dengan audiens. Kata Kunci: Instagram, Content Creator, Identitas Digital, Dramaturgi ********* This study aims to identify the forms of self presentation performed by content creators on Instagram through a dramaturgical approach, as well as to explain the role of followers in shaping the creators' identity presentation on social media. This research employs a qualitative approach with a case study method, conducted from January to August 2023. The subjects consist of five instagram content creators aged 20–30 years, all based in Jakarta. Data were collected through observation, interviews, documentation, and literature study, and were further supported by expert insights in the field of social media. The data were analyzed using Erving Goffman's dramaturgical theory. The findings reveal that content creators construct their digital persona on the front stage through curated visual content, a consistent communication style, and narratives tailored to audience expectations. Meanwhile, aspects of private life and emotional fatigue are managed backstage as part of a more personal space. Followers play a role in shaping content creators’ identities through comments, direct messages, and interactions that foster one sided emotional connections. Identity on instagram is not a pure reflection of the self but the result of personal strategy, algorithmic pressure, and the ongoing demand for social connectivity. Keywords: Instagram, Content Creator, Digital Identity, Dramaturgy

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Rusfadia Saktiyanti Jahja, M.Si. ; 2). Atik Kurniawati, M.Si.
Subjects:	Ilmu Sosial > Sosiologi Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Sosiologi
Depositing User:	Hany Ditania .
Date Deposited:	06 Aug 2025 07:27
Last Modified:	06 Aug 2025 07:27
URI:	http://repository.unj.ac.id/id/eprint/58180

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