FITRI INDAH FEBRIANI, . (2025) PENGARUH LITERASI KEWIRAUSAHAAN DAN LITERASI DIGITAL TERHADAP MINAT BERWIRAUSAHA MAHASISWA GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh literasi kewirausahaan dan literasi digital terhadap minat berwirausaha dikalangan mahasiwa S1 Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta angkatan 2021-2022. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei, Populasi pada penelitian ini sebanyak 1950 mahasiswa S1 Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta angkatan 2021-2022. Sampel pada penelitian ini sebanyak 321 mahasiswa, sampel dalam penelitian ini didapatkan melalui rumus Isaac dan Michael. Teknik analisis data menggunakan Software SmartPLS 4.0 digunakan untuk melakukan analisis SEM PLS dengan menganalisis model pengukuran, pengujian hipotesis langsung dan tidak langsung. Hasil menunjukkan bahwa literasi kewirausahaan berpangaruh positif dan siginifikan terhadap minat berwirausaha mahasiswa Generasi Z, bahwa literasi digital berpengaruh positif dan signifikan terhadap minat berwirausaha Generasi Z, selanjutnya literasi kewirausahaan dan literasi digital berpengaruh positif dan signifikan terhadap minat berwirausaha Generasi Z. ***** This study aims to determine the effect of entrepreneurship literacy and digital literacy on entrepreneurial interest among undergraduate students of the Faculty of Economics and Business, Jakarta State University, class of 2021-2022. This study uses a quantitative approach using a survey method. The population in this study was 1950 undergraduate students of the Faculty of Economics and Business, Jakarta State University, class of 2021-2022. The sample in this study was 321 students, the sample in this study was obtained through the Isaac and Michael formula. Data analysis techniques using SmartPLS 4.0 Software were used to conduct SEM PLS analysis by analyzing measurement models, direct and indirect hypothesis testing. The results show that entrepreneurship literacy has a positive and significant effect on the entrepreneurial interest of Generation Z students, that digital literacy has a positive and significant effect on the entrepreneurial interest of Generation Z, then entrepreneurship literacy and digital literacy have a positive and significant effect on the entrepreneurial interest of Generation Z.
Item Type: | Thesis (Sarjana) |
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Additional Information: | 1). Darma Rika Swaramarinda, M.S.E., Ph.D ; 2). Ervina Maulida, S.Pd., MBA |
Subjects: | Ilmu Sosial > Kewirausahaan Manajemen > Manajemen , Business |
Divisions: | FE > S1 Pendidikan Administrasi Perkantoran |
Depositing User: | Fitri Indah Febriani . |
Date Deposited: | 06 Aug 2025 06:13 |
Last Modified: | 06 Aug 2025 06:13 |
URI: | http://repository.unj.ac.id/id/eprint/58343 |
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