PENGARUH USER GENERATED CONTENT MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN TEBET ECO PARK

VANDREA ANANOVA VABRIAN, - (2025) PENGARUH USER GENERATED CONTENT MEDIA SOSIAL TIKTOK TERHADAP MINAT BERKUNJUNG WISATAWAN TEBET ECO PARK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh User Generated Content media sosial TikTok terhadap Minat Berkunjung Wisatawan Tebet Eco Park. Penelitian ini menerapkan pendekatan kuantitatif dengan teknik Purposive Sampling dan melibatkan 150 responden dari pengguna aktif Platform Tiktok yang berkunjung ke Tebet Eco Park. Pengambilan data dilakukan melalui penggunaan Google Formulir yang telah di validasi dan terealibilitasi dengan bantuan perangkat lunak SPSS versi 27.0. Teknis analisis data mencakup uji instrumen data, uji asumsi klasik, uji koefisien korelasi, uji hipotesis T (t-test), dan uji koefisien determinasi yang digunakan untuk menganalisis pengaruh antara User Generated Content Media Sosial Tiktok terhadap Minat Berkunjung Wisatawan Tebet Eco Park. Temuan ini mengindikasikan adanya hubungan yang bersifat positif dan signifikan antara User Generated Content dan Minat Berkunjung Wisatawan. Temuan ini diharapkan dapat memberikan wawasan yang lebih baik tentang perkembangan pariwisata digital dan perilaku konsumen di era media sosial dalam membentuk minat berkunjung ke Tebet Eco Park. **** This study was conducted to examine the influence of User Generated Content (UGC) on the social media platform TikTok on tourists’ visit intention to Tebet Eco Park. A quantitative approach was employed using purposive sampling, involving 150 respondents who are active TikTok users and have visited Tebet Eco Park. Data collection was carried out through a validated and reliable Google Form, with assistance from SPSS version 27.0. The data analysis techniques included instrument testing, classical assumption testing, correlation coefficient testing, t-test hypothesis testing, and coefficient of determination testing to analyze the effect of TikTok User Generated Content on tourists’ visit intention to Tebet Eco Park. The findings indicate a positive and significant relationship between User Generated Content and tourists’ visit intention. These results are expected to provide better insights into the development of digital tourism and consumer behavior in the social media era in shaping the interest to visit Tebet Eco Park.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Rinie Octaviany Hasan, M.Si., M.M.Par. 2). Jenal Abidin, S.Pd., M.M.Par.
Subjects:	Ilmu Sosial > Pariwisata
Divisions:	FIS > D IV Usaha Perjalanan Wisata
Depositing User:	Vandrea Ananova Vabrian .
Date Deposited:	07 Aug 2025 07:04
Last Modified:	07 Aug 2025 07:04
URI:	http://repository.unj.ac.id/id/eprint/58800

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