FAKTOR-FAKTOR YANG MEMENGARUHI CONTINUANCE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA APLIKASI TANDA TANGAN DIGITAL (STUDI KASUS PRIVYID)

NURUL FAIZAH, . (2025) FAKTOR-FAKTOR YANG MEMENGARUHI CONTINUANCE INTENTION MELALUI E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA APLIKASI TANDA TANGAN DIGITAL (STUDI KASUS PRIVYID). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text PDF COVER_NURUL FAIZAH_1710621012.pdf Download (1MB)
	Text PDF BAB I_NURUL FAIZAH_1710621012.pdf Download (1MB)
	Text PDF BAB II_NURUL FAIZAH_1710621012.pdf Restricted to Registered users only Download (820kB) | Request a copy
	Text PDF BAB III_NURUL FAIZAH_1710621012.pdf Restricted to Registered users only Download (784kB) | Request a copy
	Text PDF BAB IV_NURUL FAIZAH_1710621012.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text PDF BAB V_NURUL FAIZAH_1710621012.pdf Restricted to Registered users only Download (471kB) | Request a copy
	Text PDF DAFTAR PUSTAKA_NURUL FAIZAH_1710621012.pdf Download (461kB)
	Text PDF LAMPIRAN_NURUL FAIZAH_1710621012.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Nurul Faizah: “Faktor - Faktor yang Memengaruhi Continuance Intention melalui E-Satisfaction sebagai Variabel Intervening pada Aplikasi Tanda Tangan Digital (Studi Kasus PrivyID)”. Skripsi, Jakarta: Program Studi S1 Bisnis Digital, Fakultas Ekonomi dan Bisnis, Universitas Negeri Jakarta. Tim Pembimbing: Prof. Dr. Umi Widyastuti, SE, M.E dan Diena Noviarini, MMSi. Penelitian ini bertujuan untuk mengevaluasi pengaruh perceived ease of use, perceived value, dan perceived security terhadap continuance intention dalam penggunaan aplikasi tanda tangan digital PrivyID, dengan e-satisfaction sebagai variabel intervening. Studi ini dilatarbelakangi oleh meningkatnya adopsi teknologi tanda tangan digital di Indonesia, khususnya PrivyID, yang masih menghadapi tantangan terkait keberlanjutan penggunaan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 125 responden pengguna PrivyID. Analisis data dilakukan dengan menggunakan SmartPLS 4 melalui pendekatan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa ketiga variabel independen (perceived ease of use, perceived value, dan perceived security) berpengaruh signifikan terhadap e-satisfaction, yang selanjutnya memediasi pengaruh ketiganya terhadap continuance intention. Temuan ini menegaskan bahwa tingkat kepuasan elektronik pengguna menjadi faktor kunci dalam mendorong keberlanjutan penggunaan aplikasi tanda tangan digital. Penelitian ini memberikan kontribusi teoretis dalam pengembangan model perilaku pengguna dalam konteks teknologi finansial, serta implikasi praktis bagi penyedia layanan seperti PrivyID dalam meningkatkan loyalitas pengguna melalui optimalisasi pengalaman dan keamanan layanan. Kata Kunci: perceived ease of use, perceived value, perceived security, e-satisfaction, continuance intention, PrivyID. (*****) Nurul Faizah: “Factors Influencing Continuance Intention through E-Satisfaction as an Intervening Variable on a Digital Signature Application (Case Study on PrivyID)”. Thesis, Jakarta: Digital Business Study Program, Faculty of Economics and Business, Universitas Negeri Jakarta. Supervisors: Prof. Dr. Umi Widyastuti, SE, M.E, and Diena Noviarini, MMSi. This study aims to evaluate the effect of perceived ease of use, perceived value, and perceived security on continuance intention in the use of the PrivyID digital signature application, with e-satisfaction as an intervening variable. This study is motivated by the increasing adoption of digital signature technology in Indonesia, particularly PrivyID, which still faces challenges related to sustained usage. The research uses a quantitative approach with a survey method involving 125 PrivyID users. Data analysis was performed using SmartPLS 4 through the Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS). The results show that the three independent variables (perceived ease of use, perceived value, and perceived security) significantly affect e-satisfaction, which then mediates their effect on continuance intention. These findings emphasize that the level of user electronic satisfaction is a key factor in promoting the continued use of digital signature applications. This research contributes theoretically to the development of user behavior models in the context of financial technology, as well as providing practical implications for service providers like PrivyID to enhance user loyalty through optimizing user experience and service security. Keywords: perceived ease of use, perceived value, perceived security, e-satisfaction, continuance intention, PrivyID.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Dr. Umi Widyastuti, SE, M.E. ; 2). Diena Noviarini, MMSi.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Users 30011 not found.
Date Deposited:	12 Aug 2025 02:42
Last Modified:	12 Aug 2025 02:42
URI:	http://repository.unj.ac.id/id/eprint/59812

Actions (login required)

View Item