MEMBANGUN REVISIT INTENTION PADA RESTORAN KOREA ALL YOU CAN EAT: BAGAIMANA PERAN CUSTOMER EXPERIENCE, SERVICE QUALITY, DAN PERCEIVED VALUE

ADE RIZKI SHABIHA, . (2025) MEMBANGUN REVISIT INTENTION PADA RESTORAN KOREA ALL YOU CAN EAT: BAGAIMANA PERAN CUSTOMER EXPERIENCE, SERVICE QUALITY, DAN PERCEIVED VALUE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor – faktor yang mempengaruhi niat berkunjung kembali pada restoran Korea all you can eat di DKI Jakarta. Studi ini meneliti hubungan antara customer experience, service quality, perceived value dan customer satisfaction terhadap revisit intention. Dengan menggunakan desain penelitian kuantitatif, data akan dikumpulkan melalui survei daring melalui platform media sosial seperti WhatsApp, Instagram dan Tiktok. Populasi penelitian ini mencakup individu yang sudah pernah menggunakan mengunjungi restoran Korea all you can eat minimal 1 kali yang berada di DKI Jakarta. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan 308 responden. Instrumen penelitian berupa kuesioner terstruktur, dengan variabel yang dioperasionalkan menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunas AMOS. Penelitian ini bertujuan untuk memvalidasi hipotesis yang diajukan mengenai pengaruh variabel independen terhadap dependen, yaitu revisit intention. Temuan penelitian ini diharapkan memberikan wawasan baru bagi restoran all you can eat khususnya dalam memberikan pengalaman pelanggan serta meningkatkan kualitas pelayanan dengan nilai yang diberikan kepada pelanggan untuk melakukan kunjungan ulang. Penelitian ini memiliki signifikansi dalam memahami perilaku pelanggan dalam konteks restoran all you can eat, mengatasi tantangan dan permasalahan saat ini, serta mendorong peningkatan kualitas layanan pada industri makanan dan minuman. ***** This study aims to analyze the factors that influence revisit intention at Korean all- you-can-eat restaurants in DKI Jakarta. The study examines the relationships between customer experience, service quality, perceived value, and customer satisfaction toward revisit intention. Using a quantitative research design, data will be collected through online surveys distributed via social media platforms such as WhatsApp, Instagram, and TikTok. The study population includes individuals who have visited a Korean all-you-can-eat restaurant in DKI Jakarta at least once. The sampling method used is non-probability sampling, with a total of 308 respondents. The research instrument is a structured questionnaire, with variables operationalized using Structural Equation Modeling (SEM) with the help of AMOS software. This study aims to validate the proposed hypotheses regarding the influence of independent variables on the dependent variable, revisit intention. The findings of this study are expected to provide new insights for all-you-can-eat restaurants, particularly in delivering customer experiences and improving service quality by offering value that encourages repeat visits. This study is significant in understanding customer behavior in the context of all-you-can-eat restaurants, addressing current challenges and issues, and promoting service quality improvement in the food and beverage industry

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Dewi Agustin Pratama Sari, S.E., M.S.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Ade Rizki Shabiha .
Date Deposited:	13 Aug 2025 20:02
Last Modified:	13 Aug 2025 20:02
URI:	http://repository.unj.ac.id/id/eprint/60267

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