PENGARUH STRES KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE PAYLATER

ANANDA ABDULLAH ZAKI HAMID, . (2025) PENGARUH STRES KEUANGAN TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA PENGGUNA SHOPEE PAYLATER. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh stres keuangan terhadap perilaku pembelian impulsif pada pengguna shopee paylater. Metode penelitian ini menggunakan metode kuantitatif. Teknik pengambilan data menggunakan instrumen stres keuangan yang di adaptasi berdasarkan APR Financial Stress Scale: Development and Validation of a Multidimensional Measurement dari Heo, Cho, et al (2020). dan instrumen perilaku pembelian impulsif yang diadopsi dari Impulsive Buying Tendency Scale (IBTS) yang dikembangkan oleh Astrid G. Herabadi (2003). Peneliti menggunakan teknik non-probability purposive sampling dengan menentukan kriteria responden berusia 18-39 tahun dan pengguna shopee paylater. Data penelitian diperoleh melalui kuisioner sebanyak 330 responden. Hasil penelitian menunjukan bahwa terdapat pengaruh positif dari stres keuangan terhadap perilaku pembelian impulsif. Kata Kunci: stres keuangan, perilaku pembelian impulsif ***** This study aims to determine the effect of financial stress on impulsive buying among Shopee PayLater users. This research method uses quantitative methods. The data collection technique uses a financial stress instrument adapted from the APR Financial Stress Scale: Development and Validation of a Multidimensional Measurement from Heo, Cho, et al. (2020). and an impulsive buying behavior instrument adopted from the Impulsive Buying Tendency Scale (IBTS) Astrid G. Herabadi (2003). The researcher used a non-probability purposive sampling technique by determining the criteria for respondents aged 18-39 years and Shopee PayLater users. The research data was obtained through a questionnaire of 330 respondents. The results of the study indicate a positive effect of financial stress on impulsive buying behavior. Keywords: Financial Stress, Impulsive Buying

Item Type:	Thesis (Sarjana)
Additional Information:	1). Liza Yudhita Widyastuti, M.Psi, Psikolog. 2). Erik, M.Si.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 30848 not found.
Date Deposited:	14 Aug 2025 01:30
Last Modified:	14 Aug 2025 01:30
URI:	http://repository.unj.ac.id/id/eprint/60809

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