ANALISIS PERCEIVED EASE OF USE, PERCEIVED SECURITY, PERCEIVED RISK PADA PENGGUNA POTENSIAL PAYLATER DI KALANGAN GEN Z

GITA SAFITRI, . (2025) ANALISIS PERCEIVED EASE OF USE, PERCEIVED SECURITY, PERCEIVED RISK PADA PENGGUNA POTENSIAL PAYLATER DI KALANGAN GEN Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use, perceived security, dan perceived risk terhadap user trust dan intention to use pada salah satu layanan paylater di kalangan Gen Z di Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling dan dianalisis melalui metode Structural Equation Modeling (SEM) menggunakan perangkat lunak AMOS. Data primer diperoleh melalui kuesioner daring berskala likert dengan sampel sejumlah 250 responden. Hasil penelitian menunjukkan bahwa perceived ease of use berpengaruh signifikan positif terhadap user trust maupun intention to use. Selanjutnya, perceived security berpengaruh signifikan positif terhadap user trust. Di sisi lain, perceived security memiliki pengaruh signifikan tetapi dengan arah negatif, tidak sesuai dengan hipotesis awal terhadap intention to use. Adapun, perceived risk juga terbukti memiliki pengaruh signifikan tetapi dengan arah positif, berlawanan dengan hipotesis awal terhadap user trust. Sementara itu, perceived risk tidak menunjukkan pengaruh signifikan terhadap intention to use. Adapun, user trust juga menunjukkan adanya pengaruh signifikan positif terhadap intention to use. ****** This study aims to analyse the influence of perceived ease of use, perceived security, and perceived risk on user trust and intention to use a paylater service among Generation Z in Jakarta. A quantitative approach was employed using purposive sampling, and the data were analysed through Structural Equation Modelling (SEM) with the AMOS software. Primary data were collected through an online Likert-scale questionnaire with a sample of 250 respondents. The research results show that perceived ease of use has a significant positive effect on both user trust and intention to use. Furthermore, perceived security has a significant positive effect on user trust. On the other hand, perceived security has a significant effect but with a negative direction, which is inconsistent with the initial hypothesis regarding intention to use. Meanwhile, perceived risk also proves to have a significant effect but with a positive direction, contrary to the initial hypothesis regarding user trust. However, perceived risk does not show a significant effect on intention to use. Additionally, user trust also demonstrates a significant positive effect on intention to use.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Meta Bara Berutu, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Gita Safitri .
Date Deposited:	15 Aug 2025 16:22
Last Modified:	15 Aug 2025 16:22
URI:	http://repository.unj.ac.id/id/eprint/61165

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