PENGEMBANGAN BUKU PANDUAN UNTUK TOUR LEADER MAXIMA HOLIDAY TRAVEL

KHALISHAH SALSABILA, . (2025) PENGEMBANGAN BUKU PANDUAN UNTUK TOUR LEADER MAXIMA HOLIDAY TRAVEL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengembangkan sebuah media pembelajaran berupa Buku Panduan Cetak bagi tour Leader di Maxima Holiday Travel. Pengembangan buku panduan ini didasarkan pada kebutuhan akan sumber belajar mandiri yang dapat membantu tour leader dalam memahami tugas dan tanggung jawab mereka secara menyeluruh. Model pengembangan yang digunakan adalah model Rowntree, yang meliputi tahap perencanaan, persiapan penulisan, serta penulisan dan penyuntingan. Analisis kebutuhan dilakukan untuk menyesuaikan material dengan karakteristik pengguna dan tuntutan pekerjaan di lapangan. Buku panduan disusun secara sistematis dengan desain menarik dan bahasa yang mudah dipahami, sehingga efektif dalam mendukung proses pembelajaran tour leader. Evaluasi formatif dilakukan melalui expert review oleh ahli materi dan ahli media, serta uji kelayakan produk yang melibatkan beberapa tour leader sebagai pengguna. Hasil evaluasi menunjukkan bahwa buku panduan ini layak digunakan sebagai referensi belajar, membantu meningkatkan pemahaman dan keterampilan tour leader dalam menjalankan tugas. Diharapkan, kehadiran buku panduan ini dapat meningkatkan profesionalisme tour leader Maxima Holiday Travel dan memberikan kontribusi positif terhadap kualitas layanan pariwisata. **** This development research resulted in a printed Guidebook for Tour Leaders at Maxima Holiday Travel. The main objective of this study is to create a printed guidebook that serves as a self-learning resource for tour leaders in carrying out their professional duties. The development process was guided by the Rowntree model, which consists of three main stages: planning, writing preparation, and writing and editing. A needs analysis was conducted to ensure the material aligns with the users' characteristics and the demands of their fieldwork. The guidebook is organized systematically, featuring an attractive and accessible design to enhance the learning experience for tour leaders. Formative evaluation was carried out through expert reviews by a subject matter expert and a media expert, as well as feasibility testing involving five tour leaders. The results indicate that the guidebook is suitable for use as a learning resource, supporting the improvement of tour leaders’ knowledge and skills in performing their roles. It is expected that the presence of this guidebook will enhance the professionalism of Maxima Holiday Travel tour leaders and contribute positively to the quality of tourism services.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Cecep Kustandi, M.Pd ; 2). Dr. Uwes Anis Chaeruman, M.Pd.
Subjects:	Pendidikan > Teori, Penelitian Pendidikan Pendidikan > Media Pembelajaran
Divisions:	FIP > S1 Teknologi Pendidikan
Depositing User:	Users 31402 not found.
Date Deposited:	27 Aug 2025 00:53
Last Modified:	27 Aug 2025 00:53
URI:	http://repository.unj.ac.id/id/eprint/62078

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