RESA MAULANA, . (2026) PELATIHAN PEMBUATAN POSTER UNTUK MENINGKATKAN KETERAMPILAN PELAKU USAHA MIKRO DI CIPINANG MUARA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
![[img]](http://repository.unj.ac.id/style/images/fileicons/text.png) |
Text
COVER.pdf Download (989kB) |
|
Text
BAB 1.pdf Download (306kB) |
|
Text
BAB 2.pdf Restricted to Registered users only Download (429kB) |
|
Text
BAB 3.pdf Restricted to Registered users only Download (367kB) |
|
Text
BAB 4.pdf Restricted to Registered users only Download (629kB) |
|
Text
BAB 5.pdf Restricted to Registered users only Download (285kB) |
|
Text
DAFTAR PUSTAKA.pdf Download (191kB) |
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
Penelitian ini dilatarbelakangi oleh rendahnya keterampilan pelaku usaha mikro di RT 10 RW 15 Cipinang Muara, Jakarta Timur, dalam membuat poster promosi yang menarik dan informatif untuk dipromosikan di media digital. Permasalahan utama adalah kesenjangan antara kesadaran akan pentingnya promosi melalui media digital dan kemampuan teknis dalam menerapkannya. Tujuan penelitian adalah untuk mengetahui bagaimana pelatihan pembuatan poster dapat meningkatkan keterampilan pelaku usaha mikro tersebut. Penelitian ini menggunakan pendekatan Participatory Action Research (PAR) model Kemmis dan McTaggart. Hasil penelitian menunjukkan peningkatan signifikan rata-rata nilai pre-test sebesar 80 dengan kategori “Paham” naik menjadi 96 pada post-test dengan kategori “Sangat Paham”, serta empat dari lima peserta memperoleh predikat “Sangat Baik” dalam rubrik penilaian karya poster berdasarkan prinsip desain visual seperti hierarki, komposisi seimbang, harmonisasi warna-tipografi, dan penempatan Call to Action (CTA) yang jelas. Temuan ini membuktikan bahwa pelatihan partisipatif berbasis praktik efektif meningkatkan keterampilan pada pelaku usaha dalam membuat poster promosi yang layak digunakan di media sosial. Kata Kunci: pelatihan, poster digital, pemasaran digital, UMKM, Participatory Action Research. ***** This study was conducted against the background of the lack of skills of micro entrepreneurs in RT 10 RW 15 Cipinang Muara, East Jakarta, in creating attractive and informative promotional posters to be advertised on the digital media. The central problem is the shortage of awareness regarding the importance of promotion through digital media and the technical ability to effectively implement it. The purpose of the research was to determine how poster design training could enhance the micro entrepreneurs' skills. This research applied the Participatory Action Research (PAR) method of Kemmis and McTaggart. The results of the study showed a significant increase in the average pre-test score of 80 with the category “Understand” up to 96 in the post-test with the category “Very Understand”, while four out of five participants obtained the title “Very Good” in the rubric of assessment based on visual design principles such as hierarchy, balanced composition, color-typography harmonization, and clear placement of Call to Action (CTA). The findings prove that the participatory practice-based training effectively enhances the skills of business owners in creating promotional posters that are suitable for use on social media. Keywords: training, digital posters, digital marketing, MSMEs, Participatory Action Research.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Additional Information: | 1). Dr. Daddy Darmawan, S.S., M.Si. ; 2). Dr. Henny Herawati Br Dalimunthe, M.Pd. |
| Subjects: | Pendidikan > Penelitian Tindakan Kelas |
| Divisions: | FIP > S1 Pendidikan Luar Sekolah |
| Depositing User: | Resa Maulana . |
| Date Deposited: | 02 Feb 2026 07:58 |
| Last Modified: | 02 Feb 2026 07:58 |
| URI: | http://repository.unj.ac.id/id/eprint/64687 |
Actions (login required)
 |
View Item |
