ESTETIKA PENGEMBANGAN MOTIF BATIK LASEM 2 WARNA BERDASARKAN PREFERENSI GENERASI Z

NATHALLY ANGELINE SIANTURI, . (2026) ESTETIKA PENGEMBANGAN MOTIF BATIK LASEM 2 WARNA BERDASARKAN PREFERENSI GENERASI Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui estetika pengembangan motif Batik Lasem, khususnya motif Gunung Ringgit dan Latohan, yang diaplikasikan pada kain dengan teknik digital printing dua warna sesuai dengan preferensi Generasi Z. Metode penelitian yang digunakan adalah eksperimen dengan desain one-shot case study. Penilaian estetika dilakukan berdasarkan teori A.A.M. Djelantik yang meliputi aspek wujud/rupa, bobot/isi, dan penampilan/penyajian oleh lima panelis ahli. Hasil penelitian menunjukkan bahwa pengembangan motif Batik Lasem dua warna yang mengadaptasi elemen desain minimalis dan warna sesuai tren Essential Grace memperoleh respon positif. Aspek wujud/rupa dinilai sangat baik dalam hal harmoni dan keseimbangan visual. Aspek bobot/isi menunjukkan keberhasilan dalam mengintegrasikan filosofi tradisional dengan gagasan modern. Aspek penampilan/penyajian melalui teknik digital printing dinilai mampu menghasilkan detail yang presisi dan relevan dengan selera pasar Gen Z. Inovasi ini memberikan kontribusi nyata dalam upaya pelestarian budaya Batik Lasem agar tetap terjaga dan kompetitif sebagai produk fashion kontemporer. Kata Kunci: Batik Lasem, Generasi Z, Estetika, Pengembangan Motif, Digital Printing. ***** This study aimed to examine the aesthetics of the development of two-color Lasem Batik motifs, specifically the Gunung Ringgit and Latohan motifs, applied to fabric using a two-color digital printing technique based on the preferences of Generation Z. The research employed an experimental method with a one-shot case study design. The aesthetic evaluation was conducted based on A.A.M. Djelantik's aesthetic theory, which includes the aspects of form, content, and presentation, and was assessed by five expert panelists. The findings indicate that the development of two-color Lasem Batik motifs, incorporating minimalist design elements and color combinations inspired by the Essential Grace trend, received positive evaluations. The aspect of form was rated as excellent in terms of visual harmony and balance. The aspect of content demonstrated the successful integration of traditional philosophical values with contemporary design concepts. The aspect of presentation, implemented through digital printing techniques, was considered capable of producing precise details while meeting the aesthetic preferences of the Generation Z market. This innovation contributes to the preservation of Lasem Batik cultural heritage by enhancing its relevance and competitiveness as a contemporary fashion product. Keywords: Lasem Batik, Generation Z, Aesthetics, Motif Development, Digital Printing.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Esty Nurbaity Arrsyi, S.Pd., M.K.M.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > D IV Desain Mode
Depositing User:	Nathally Angeline Sianturi .
Date Deposited:	24 Jul 2026 09:09
Last Modified:	24 Jul 2026 09:09
URI:	http://repository.unj.ac.id/id/eprint/67192

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