HUBUNGAN MEDIA SOSIAL INSTAGRAM @FEMALEDAILYNETWORK DAN SELF-ESTEEM DENGAN SIKAP KESADARAN PERILAKU ABUSIVE PADA PEREMPUAN DI JAKARTA (Studi Kuantitatif pada Unggahan “Kenali Perilaku Abusive Dalam Hubungan” 26 Januari 2025)

FARAH AULIA, . (2026) HUBUNGAN MEDIA SOSIAL INSTAGRAM @FEMALEDAILYNETWORK DAN SELF-ESTEEM DENGAN SIKAP KESADARAN PERILAKU ABUSIVE PADA PEREMPUAN DI JAKARTA (Studi Kuantitatif pada Unggahan “Kenali Perilaku Abusive Dalam Hubungan” 26 Januari 2025). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Satu dari tiga perempuan di dunia pernah mengalami kekerasan sepanjang hidupnya. Hal ini menunjukkan bahwa kekerasan terhadap perempuan masih menjadi permasalahan sosial yang memerlukan perhatian serius, khususnya dalam meningkatkan kesadaran terhadap berbagai bentuk perilaku abusive. Oleh karena itu, akun Instagram @femaledailynetwork hadir sebagai media pemberdayaan perempuan melalui konten informatif dan edukatif, termasuk edukasi mengenai kesadaran terhadap perilaku abusive. Di sisi lain, faktor internal seperti self-esteem turut berperan penting dalam membentuk cara individu memaknai dan merespons suatu perlakuan. Self-esteem mencerminkan penilaian individu terhadap dirinya sendiri yang memengaruhi kemampuan dalam mengenali serta menilai apakah suatu tindakan termasuk perilaku abusive. Maka dari itu, penelitian ini bertujuan untuk mengetahui hubungan antara media sosial Instagram @femaledailynetwork dan self-esteem dengan sikap kesadaran perilaku abusive pada perempuan di Jakarta (studi kuantitatif pada unggahan “Kenali Perilaku Abusive dalam Hubungan” tanggal 26 Januari 2025). Penelitian ini menggunakan teori New Media oleh Pierre Lévy, teori Kognitif Sosial oleh Albert Bandura, dan teori Sociometer oleh Mark. Variabel media sosial meliputi social media for communication, for collaboration, for education, dan for entertainment. Variabel self-esteem mencakup self-worth, self-efficacy, dan authenticity, sedangkan variabel sikap meliputi effortful, enduring, dan dimension of judgement. Penelitian ini menggunakan paradigma positivisme dengan pendekatan kuantitatif. Data dikumpulkan melalui survei melalui kuesioner kepada 96 responden menggunakan rumus Lemeshow dengan teknik purposive sampling, dengan kriteria perempuan berusia 18–40 tahun, berdomisili di Jakarta, serta menyukai konten Instagram @femaledailynetwork “Kenali Perilaku Abusive dalam Hubungan” 26 Januari 2025. Hasil penelitian menunjukkan bahwa media sosial dan self-esteem memiliki hubungan signifikan, baik secara parsial maupun simultan, terhadap sikap kesadaran perilaku abusive. Temuan ini menegaskan bahwa kombinasi faktor eksternal dan internal berkontribusi dalam membentuk kesadaran, sehingga disarankan adanya peningkatan interaktivitas konten dan penguatan pesan self-esteem untuk mendorong pencegahan kekerasan yang lebih efektif. ***** One in three women worldwide has experienced violence at some point in her life. This indicates that violence against women remains a social issue requiring serious attention, particularly in raising awareness about various forms of abusive behavior. Therefore, the Instagram account @femaledailynetwork serves as a platform for women’s empowerment through informative and educational content, including education on recognizing abusive behavior. On the other hand, internal factors such as self-esteem also play a significant role in shaping how individuals interpret and respond to certain treatment. Self-esteem reflects an individual’s evaluation of themselves, which influences their ability to recognize and assess whether a particular action constitutes abusive behavior. Therefore, this study aims to examine the relationship between the Instagram account @femaledailynetwork and self-esteem with attitudes regarding awareness of abusive behavior among women in Jakarta (a quantitative study based on the post “Recognizing Abusive Behavior in Relationships” dated January 26, 2025). This study employs Pierre Lévy’s New Media, Albert Bandura’s Social Cognitive Theory, and Mark’s Sociometer Theory. Social media variables include social media for communication, for collaboration, for education, and for entertainment. Self-esteem variables include self-worth, self-efficacy, and authenticity, while attitude variables include effortful, enduring, and the dimension of judgment. This study employs a positivist paradigm with a quantitative approach. Data were collected via a questionnaire survey of 96 respondents using the Lemeshow formula with purposive sampling, targeting women aged 18–40 years, residing in Jakarta, and who liked the Instagram post @femaledailynetwork titled “Recognizing Abusive Behavior in Relationships” on January 26, 2025. The results of the study indicate that social media and self-esteem have a significant relationship, both partially and simultaneously, with attitudes toward awareness of abusive behavior. These findings confirm that a combination of external and internal factors contributes to the formation of this awareness; therefore, it is recommended that content interactivity be enhanced and self-esteem messages be reinforced to promote more effective violence prevention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Kinkin Yuliaty Subarsa Putri, M.Si. ;
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Farah Aulia .
Date Deposited:	31 Jul 2026 14:19
Last Modified:	31 Jul 2026 14:19
URI:	http://repository.unj.ac.id/id/eprint/67243

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