IMPLEMENTASI MODEL DAKWAH TRANSFORMATIF DAN DIGITAL PADA BADAN SEMI OTONOM MASJID AL-IJTIMA’I FAKULTAS ILMU SOSIAL DAN HUKUM UNIVERSITAS NEGERI JAKARTA

REFA CHOIRUR RIZKI, . (2026) IMPLEMENTASI MODEL DAKWAH TRANSFORMATIF DAN DIGITAL PADA BADAN SEMI OTONOM MASJID AL-IJTIMA’I FAKULTAS ILMU SOSIAL DAN HUKUM UNIVERSITAS NEGERI JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Lembaga Dakwah Kampus (LDK) hadir sebagai wadah penyebaran nilai-nilai Islam di lingkungan perguruan tinggi, namun keberadaannya tidak menjamin efektivitas dakwah yang dijalankan. Evaluasi Laporan Pertanggungjawaban Ketua Umum Badan Semi Otonom Masjid Al-Ijtima'i (BSO MAI) Fakultas Ilmu Sosial dan Hukum Universitas Negeri Jakarta (FISH UNJ) periode 2025 menemukan rendahnya partisipasi mahasiswa umum serta belum adanya kajian sistematis mengenai implementasi model dakwah transformatif dan digital Fahrurrozi (2017) pada organisasi tersebut. Penelitian ini bertujuan mendeskripsikan dan menganalisis implementasi kedua model dakwah tersebut pada BSO MAI FISH UNJ periode 2025, menggunakan pendekatan kualitatif jenis studi kasus tunggal. Informan ditentukan melalui purposive dan snowball sampling, mencakup Badan Pengurus Harian, anggota aktif, dan mahasiswa umum. Data dikumpulkan melalui wawancara dan dokumentasi, diverifikasi melalui triangulasi, dan dinilai melalui tiga tahap implementasi Jones (1996): organisasi, interpretasi, dan aplikasi. Hasil penelitian menunjukkan bahwa pada model dakwah transformatif, indikator orientasi materi dan kepedulian terhadap mad'u cukup tercapai, sedangkan indikator perubahan metode dan penggunaan institusi sebagai basis gerakan belum tercapai akibat lemahnya interpretasi kebijakan dari Mas'ul kepada pelaksana. Pada model dakwah digital, tiga dari empat indikator, yaitu pemanfaatan media digital, bahasa komunikatif, dan etika konten Islami, tercapai, sementara indikator ketepatan penyebaran informasi cukup tercapai akibat keterlambatan publikasi yang bersumber dari penentuan tema kajian yang reaktif, dengan skor total berkriteria sangat baik. Secara keseluruhan, implementasi dakwah pada BSO MAI FISH UNJ periode 2025 berjalan lebih matang pada dimensi digital dibandingkan transformatif, dengan unit pengelola tunggal dan kurasi berlapis sebagai faktor kunci yang perlu direplikasi untuk memperkuat konsistensi dakwah transformatif ke depan.***** The Campus Da'wah Institute (LDK) serves as a platform for spreading Islamic values within the university community; however, its existence does not guarantee the effectiveness of the da'wah activities it carries out. An evaluation of the accountability report of the Chairperson of the Al-Ijtima'i Mosque Semi-Autonomous Body (BSO MAI) at the Faculty of Social Sciences and Law, Jakarta State University (FISH UNJ), for the 2025 term revealed low participation among the general student body as well as the absence of a systematic study on the implementation of Fahrurrozi’s (2017) transformative and digital da’wah model within the organization. This study aims to describe and analyze the implementation of these two da’wah models at BSO MAI FISH UNJ during the 2025 term, using a qualitative single-case study approach. Informants were selected through purposive and snowball sampling, including the Executive Board, active members, and the general student body. Data were collected through interviews and documentation, verified through triangulation, and evaluated using Jones’s (1996) three stages of implementation: organization, interpretation, and application. The research results indicate that in the transformative da’wah model, the indicators of content orientation and concern for the mad’u were sufficiently achieved, whereas the indicators of methodological change and the use of institutions as a basis for the movement were not yet achieved due to weak policy interpretation by the Mas’ul toward the implementers. In the digital da’wah model, three out of four indicators, namely, the utilization of digital media, communicative language, and Islamic content ethics, were achieved, while the indicator of accuracy in information dissemination was moderately achieved due to delays in publication stemming from a reactive approach to determining research themes, with an overall score rated as “very good.” Overall, the implementation of da’wah at BSO MAI FISH UNJ for the 2025 period was more mature in the digital dimension than in the transformative dimension, with a single management unit and multi-tiered curation serving as key factors that need to be replicated to strengthen the consistency of transformative da’wah in the future.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Andy Hadiyanto, M.A. ; 2). Dr. Izzatul Mardhiah, M.A.
Subjects:	Filsafat, Psikologi & Agama > Agama (Filsafat dan Teori Agama) Filsafat, Psikologi & Agama > Islam (Ajaran Islam dan pendidikan Islam) Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Pendidikan Agama Islam
Depositing User:	Users 34825 not found.
Date Deposited:	30 Jul 2026 09:36
Last Modified:	30 Jul 2026 09:36
URI:	http://repository.unj.ac.id/id/eprint/67855

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