ANALISIS PENGEMBANGAN DESTINASI PARIWISATA BERBASIS POTENSI LOKAL DI DESA GIRIKARTO, KABUPATEN GUNUNGKIDUL

ROMADHON HARISUN SADIID, . (2026) ANALISIS PENGEMBANGAN DESTINASI PARIWISATA BERBASIS POTENSI LOKAL DI DESA GIRIKARTO, KABUPATEN GUNUNGKIDUL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pengembangan desa wisata dituntut untuk tidak hanya memacu pertumbuhan ekonomi, tetapi juga menjaga stabilitas ekologi dan kesejahteraan sosial. Desa Girikarto di Kabupaten Gunungkidul tengah mengalami transisi masif sebagai episentrum wisata pesisir, sehingga memerlukan evaluasi tata kelola yang holistik. Penelitian ini bertujuan menganalisis kesesuaian pengembangan destinasi wisata Gesing Wonderland berbasis potensi lokal melalui evaluasi Aspek 3A (Aksesibilitas, Amenitas, dan Atraksi), Strategi Pemasaran POSE (Paid Media, Owned Media, Social Media, dan Endorser), Kapasitas Sumberdaya Manusia (SdM), dan Prinsip Pariwisata Berkelanjutan. Penelitian ini menggunakan metode deskriptif kuantitatif yang diintegrasikan dengan pemodelan analisis spasial Sistem Informasi Geografis (SIG). Hasil penelitian menunjukkan Indeks Kesesuaian Wisata (IKW) Total sebesar 77,60 persen, berkategori Sesuai (S2). Ditinjau per variabel, Strategi Pemasaran POSE mencatatkan capaian tertinggi (82,14%) yang ditopang viralitas Social Media secara organik. Sebaliknya, Prinsip Pariwisata Berkelanjutan mencatatkan capaian terendah (73,08%) akibat minimnya kontribusi pendapatan daerah (Pro-Growth) dan kurangnya integrasi pelestarian kearifan budaya lokal (Pro-Nationalism), serta aksesibilitas yang masih terhambat oleh jalan sempit dan minimnya rambu petunjuk arah. Penelitian ini merekomendasikan penguatan regulasi bagi hasil retribusi, perbaikan infrastruktur aksesibilitas, reintegrasi kearifan budaya lokal ke dalam produk wisata, serta penambahan usulan variabel kebencanaan untuk studi selanjutnya mengingat tingginya kerentanan kawasan pesisir. ****** The development of tourism villages is expected not only to spur economic growth but also to maintain ecological stability and social well-being. The village of Girikarto in Gunungkidul Regency is undergoing a massive transition as a hub for coastal tourism, thus requiring a holistic evaluation of its governance. This study aims to analyze the suitability of developing the Gesing Wonderland tourism destination based on local potential through an evaluation of the 3A Aspects (Accessibility, Amenities, and Attractions), the POSE Marketing Strategy (Paid Media, Owned Media, Social Media, and Endorsers), Human Resource (HR) Capacity, and the Principles of Sustainable Tourism. This study uses a quantitative descriptive method integrated with Geographic Information System (GIS) spatial analysis modeling involving 58 respondents. The results showed a Total Tourism Suitability Index (IKW) of 77.60 percent, categorized as “Suitable” (S2). Analyzed by variables, the POSE Marketing Strategy recorded the highest achievement (82.14%), supported by organic social media virality. Conversely, the Sustainable Tourism Principles recorded the lowest score (73.08%) due to a lack of contribution to regional income (Pro-Growth) and poor integration of local cultural wisdom preservation (Pro-Nationalism), alongside accessibility which is still hampered by narrow roads and a lack of directional signs. This study recommends strengthening regulations regarding revenue sharing, improving accessibility infrastructure, reintegrating local cultural wisdom into tourism products, and adding a disaster risk variable for future studies given the high vulnerability of the coastal area.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Samadi, S.Pd., M.Si; 2). Della Ayu Lestari, S.Si., M.Si.
Subjects:	Geografi, Antropologi > Geografi Ilmu Sosial > Pariwisata
Divisions:	FIS > S1 Pendidikan Geografi
Depositing User:	Users 35124 not found.
Date Deposited:	05 Aug 2026 08:46
Last Modified:	05 Aug 2026 08:46
URI:	http://repository.unj.ac.id/id/eprint/68292

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