PENGARUH ETOS KERJA TERHADAP KEPUASAN PELANGGAN DI R&W SALON TANGERANG

SUKMA PUTRI, . (2026) PENGARUH ETOS KERJA TERHADAP KEPUASAN PELANGGAN DI R&W SALON TANGERANG. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Persaingan dalam industri jasa kecantikan menuntut setiap salon untuk memberikan pelayanan yang berkualitas guna menjaga kepuasan pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh etos kerja terhadap kepuasan pelanggan di R&W Salon Tangerang. Penelitian dilatarbelakangi oleh masih adanya permasalahan etos kerja karyawan yang memengaruhi kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Teknik pengambilan sampel menggunakan systematic sampling dengan responden pelanggan R&W Salon Tangerang. Instrumen penelitian berupa kuesioner skala Likert. Teknik analisis data yang digunakan yaitu regresi linear sederhana, uji t, dan uji koefisien determinasi untuk mengetahui pengaruh etos kerja terhadap kepuasan pelanggan di R&W Salon Tangerang. Hasil penelitian menunjukkan bahwa etos kerja berpengaruh positif dan signifikan terhadap kepuasan pelanggan di R&W Salon Tangerang dengan nilai koefisien regresi sebesar 0,624. Selain itu, hasil koefisien determinasi menunjukkan bahwa etos kerja memberikan pengaruh sebesar 60,4% terhadap kepuasan pelanggan. Berdasarkan hasil penelitian tersebut, dapat disimpulkan bahwa etos kerja merupakan faktor penting yang memengaruhi kepuasan pelanggan di R&W Salon Tangerang. Pihak salon disarankan untuk meningkatkan etos kerja karyawan melalui pembinaan kerja keras, disiplin, jujur, tanggung jawab, rajin, dan tekun agar kualitas pelayanan tetap terjaga serta mampu meningkatkan kepuasan dan kepercayaan pelanggan secara berkelanjutan. ***** Competition in the beauty services industry requires every salon to provide quality services to maintain customer satisfaction. This study aims to determine the influence of work ethic on customer satisfaction at R&W Salon Tangerang. The research is motivated by the existence of problems with employee work ethic that affect customer satisfaction. This study uses a quantitative approach with a type of causal associative research. The sampling technique used systematic sampling with R&W Salon Tangerang customer respondents. The research instrument was in the form of a Likert scale questionnaire. The data analysis techniques used were simple linear regression, t-test, and determination coefficient test to determine the influence of work ethic on customer satisfaction at R&W Salon Tangerang.The results showed that work ethic had a positive and significant effect on customer satisfaction at R&W Salon Tangerang with a regression coefficient value of 0.624. In addition, the results of the coefficient of determination showed that work ethic explained 60.4% of customer satisfaction. Based on the results of the study, it can be concluded that work ethic is an important factor that affects customer satisfaction at R&W Salon Tangerang. The salon is advised to improve the work ethic of employees through fostering hard work, discipline, honesty, responsibility, diligence, and perseverance so that the quality of service is maintained and able to increase customer satisfaction and trust on an ongoing basis.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Nurina Ayuningstya, M.Pd; 2). Dra. Lilis Jubaedah, M.Kes.
Subjects:	Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	Users 34586 not found.
Date Deposited:	06 Aug 2026 01:56
Last Modified:	06 Aug 2026 01:56
URI:	http://repository.unj.ac.id/id/eprint/68668

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