PENGARUH TERPAAN MEDIA TENTANG BERITA AKSI MOGOK SEKOLAH DI SMAN 1 CIMARGA TERHADAP SIKAP KOGNITIF SOSIAL MURID KELAS XI SMKN 26 JAKARTA

BRIAN AJI LESMANA, . (2026) PENGARUH TERPAAN MEDIA TENTANG BERITA AKSI MOGOK SEKOLAH DI SMAN 1 CIMARGA TERHADAP SIKAP KOGNITIF SOSIAL MURID KELAS XI SMKN 26 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini dilatarbelakangi oleh pemberitaan di media online Detik.com mengenai kasus murid SMAN 1 Cimarga yang melakukan aksi mogok sekolah akibat tindakan kekerasan oleh kepala sekolah terhadap sikap murid kelas XI SMKN 26 Jakarta. Penelitian ini menggunakan teori Kognitif Sosial dari Albert Bandura sebagai landasan teoritis untuk menjelaskan bagaimana individu dapat membentuk sikap melalui proses pengamatan terhadap informasi yang diterima dari media. Terdapat empat tahapan dalam proses observational learning, yakni tahap perhatian, retensi, produksi perilaku, dan motivasi. Variabel pada penelitian ini adalah terpaan media dan sikap. Metode yang digunakan dalam penelitian ini adalah metode survei dengan pendekatan kuantitatif dan jenis penelitian eksplanatif. Populasi penelitian adalah seluruh murid kelas XI SMKN 26 Jakarta. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada responden yang telah mengetahui pemberitaan tersebut. Variabel independen dalam penelitian ini adalah terpaan media yang meliputi dimensi terpaan, perhatian, dan tahapan terpaan menurut James Potter, sedangkan variabel dependen adalah sikap yang terdiri atas dimensi kognitif, afektif, dan perilaku berdasarkan konsep Hewstone dan Stroebe. Data yang diperoleh dianalisis menggunakan teknik statistik untuk mengukur hubungan dan pengaruh antara kedua variabel. Hasil penelitian menunjukkan dimensi tahapan terpaan memiliki nilai mean tertinggi dalam variabel terpaan media, sedangkan dimensi kognitif paling tinggi dalam variabel sikap. Data penelitian berdistribusi normal berdasarkan uji normalitas Kolmogorov-Smirnov. Grafik scatter plot menunjukkan pola hubungan linier positif antara variabel terpaan media dan sikap yang ditunjukkan oleh penyebaran titik dari kiri bawah ke kanan atas.Kesimpulan dari penelitian ini adalah terdapat hubungan antara terpaan media tentang berita aksi mogok sekolah di SMAN 1 Cimarga dengan sikap murid kelas XI SMKN 26 Jakarta. ***** This study was motivated by online news coverage published by Detik.com regarding the case of students at SMAN 1 Cimarga who organized a school strike in response to acts of violence committed by the school principal. The phenomenon attracted public attention because extensive media coverage has the potential to influence students’ perspectives, feelings, and behavioral tendencies toward cases of violence within the school environment. This research employs Albert Bandura’s Social Cognitive Theory as its theoretical framework to explain how individuals form attitudes through the process of observing information received from the media. The observational learning process consists of four stages: attention, retention, behavioral production, and motivation. The variables examined in this study are media exposure and attitude. The study used a survey method with a quantitative approach and an explanatory research design. The population consisted of all Grade XI students of SMKN 26 Jakarta. Data were collected through questionnaires distributed to respondents who had been exposed to the news coverage. The independent variable was media exposure, which included the dimensions of exposure, attention, and stages of exposure as proposed by James Potter. The dependent variable was attitude, consisting of cognitive, affective, and behavioral dimensions based on the concepts developed by Hewstone and Stroebe. The collected data were analyzed using statistical techniques to measure the relationship and influence between the two variables. The findings indicate that the exposure stages dimension obtained the highest mean score within the media exposure variable, while the cognitive dimension achieved the highest mean score within the attitude variable. The data were normally distributed based on the Kolmogorov–Smirnov normality test. The scatter plot graph demonstrated a positive linear relationship between media exposure and attitude, as indicated by the distribution of points extending from the lower-left to the upper-right area of the graph. The study was further supported by the results of the Pearson correlation test, which revealed a strong and statistically significant positive correlation between media exposure to news about the school strike at SMAN 1 Cimarga and the attitudes of Grade XI students at SMKN 26 Jakarta. The coefficient of determination showed that more than half of the variation in respondents’ attitudes was influenced by media exposure. The conclusion of this study is that there is a significant relationship between media exposure to news coverage of the school strike at SMAN 1 Cimarga and the attitudes of Grade XI students of SMKN 26 Jakarta.

Item Type:	Thesis (Sarjana)
Additional Information:	1).Dr. Marisa Puspita Sary, M.Si; 2).Dr. M. Fikri Akbar, S.I.Kom., M.Si., M.M.
Subjects:	Ilmu Sosial > Sosiologi Ilmu Sosial > Demografi, Penduduk, Ilmu Kependudukan Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Brian Aji Lesmana .
Date Deposited:	06 Aug 2026 09:52
Last Modified:	06 Aug 2026 09:52
URI:	http://repository.unj.ac.id/id/eprint/68853

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