EVALUASI PROGRAM FREE BIKE TOUR SEBAGAI PRODUK WISATA BERBASIS SPORT TOURISM DI TAMAN MINI INDONESIA INDAH

IRA FANNY JULIANTI SIHOTANG, . (2026) EVALUASI PROGRAM FREE BIKE TOUR SEBAGAI PRODUK WISATA BERBASIS SPORT TOURISM DI TAMAN MINI INDONESIA INDAH. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini mengevaluasi Program Free Bike Tour sebagai produk wisata berbasis sport tourism di Taman Mini Indonesia Indah (TMII). Penelitian menjawab dua rumusan masalah: efektivitas program berdasarkan model CIPP (context, input, process, product), dan pembentukan memorable tourism experience melalui tujuh dimensi dan lima dimensi sensori. Penelitian menggunakan pendekatan kualitatif deskriptif evaluatif. Peneliti mengumpulkan data melalui wawancara mendalam dengan 17 informan, terdiri dari koordinator program, dua pemandu wisata, dan empat belas wisatawan. Peneliti juga melakukan observasi partisipatif pada tiga pelaksanaan program di Mei 2026 dan menelaah dokumentasi pendukung. Hasil penelitian menunjukkan context program sangat baik karena sejalan dengan kebijakan revitalisasi TMII. Input tergolong baik pada SDM dan fasilitas, namun terdapat kesenjangan pada sistem audio dan informasi media sosial. Process berjalan konsisten sesuai SOP dengan interpretasi budaya berkualitas, meski sistem audio dan titik hidrasi perlu diperbaiki. Product menjadi komponen terkuat, ditandai kepuasan peserta dan revisit intention yang tinggi. Program berhasil membentuk memorable tourism experience melalui tujuh dimensi. Dimensi sensori visual, auditori, penciuman, dan sentuhan berjalan baik, sedangkan dimensi rasa belum terintegrasi. ***** This study evaluates the Free Bike Tour Program as a sport tourism product at Taman Mini Indonesia Indah (TMII). The study answers two research questions: program effectiveness based on the CIPP model (context, input, process, product), and the formation of memorable tourism experience through seven dimensions and five sensory dimensions. The researcher used a qualitative descriptive evaluative approach. Data collection included in-depth interviews with 17 informants, consisting of the program coordinator, two tour guides, and fourteen tourists. The researcher also conducted participatory observation during three program sessions in May 2026 and reviewed supporting documentation. Results show the context component was very good, aligning with TMII's revitalization policy. The input component was good in human resources and facilities, though gaps existed in the audio system and social media information. The process component ran consistently per SOP with strong cultural interpretation, though the audio system and hydration points need improvement. The product component was the strongest, marked by high satisfaction and strong revisit intention. The program built a memorable tourism experience through seven dimensions. Visual, auditory, olfactory, and tactile sensory dimensions performed well, while taste remained unintegrated.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Rahmat Darmawan, S.Pd., M.M.Par.; 2). Lala Sisti Sahara, M.Si.
Subjects:	Ilmu Sosial > Pariwisata
Divisions:	FIS > D IV Usaha Perjalanan Wisata
Depositing User:	Ira Fanny Julianti Sihotang .
Date Deposited:	07 Aug 2026 02:47
Last Modified:	07 Aug 2026 02:47
URI:	http://repository.unj.ac.id/id/eprint/69048

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