PENGEMBANGAN WEBSITE PROGRAM STUDI S1 OLAHRAGA REKREASI SEBAGAI MEDIA PROMOSI STRATEGIS

AKHTAR RAZQIZA FYTRANTYO, . (2026) PENGEMBANGAN WEBSITE PROGRAM STUDI S1 OLAHRAGA REKREASI SEBAGAI MEDIA PROMOSI STRATEGIS. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini fokus pada pengembangan website Program Studi S1 Olahraga Rekreasi Universitas Negeri Jakarta (UNJ) sebagai alat promosi yang strategis, mengingat program studi ini unik di Indonesia dan tidak memiliki promosi digital yang cukup. Metodologi yang digunakan adalah Research and Development (R&D) dengan model ADDIE. Para validator, yang dipilih melalui purposive sampling, termasuk ahli media, ahli materi, dan praktisi website development, dan menggunakan instrumen WebQual 4.0 untuk analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa website telah dikembangkan dengan desain UI/UX Mobile-First, konten multimedia yang lengkap, dan optimasi SEO yang baik. Website tersebut telah dinyatakan layak sebagai media promosi strategis, telah dipublikasikan secara daring, terindeks di mesin pencari, serta menyediakan Google Analytics dan Search Console untuk evaluasi yang berkelanjutan. ***** This study focuses on developing the website for the Bachelor’s Degree Program in Recreational Sports at Jakarta State University (UNJ) as a strategic promotional tool, given that this program is unique in Indonesia and lacks sufficient digital promotion. The methodology used was Research and Development (R&D) based on the ADDIE model. The validators, selected through purposive sampling, included media experts, subject matter experts, and website development practitioners, and they used the WebQual 4.0 instrument for qualitative descriptive analysis. The results of the study indicate that the website was developed with a mobile-first UI/UX design, comprehensive multimedia content, and effective SEO optimization. The website has been deemed suitable as a strategic promotional medium; it has been published online, is indexed by search engines, and provides Google Analytics and Search Console for ongoing evaluation.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Masnur Ali, M.Pd; 2). Dr. Drs. Zulham, M.Si., MCE.
Subjects:	Olah Raga dan Seni Pertunjukan > Pendidikan Olah Raga
Divisions:	FIO > S1 Olahraga Rekreasi
Depositing User:	Akhtar Razqiza Fytrantyo .
Date Deposited:	10 Aug 2026 03:46
Last Modified:	10 Aug 2026 03:46
URI:	http://repository.unj.ac.id/id/eprint/69286

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