PENGEMBANGAN MEDIA PEMBELAJARAN INTERAKTIF BERBASIS CANVA WEBSITE PADA ELEMEN CUSTOMER SERVICE FASE F KELAS XI DI SMK NEGERI 44 JAKARTA

RINA PUTRI HENDRYANA, . (2026) PENGEMBANGAN MEDIA PEMBELAJARAN INTERAKTIF BERBASIS CANVA WEBSITE PADA ELEMEN CUSTOMER SERVICE FASE F KELAS XI DI SMK NEGERI 44 JAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Perkembangan teknologi dalam pembelajaran menuntut penggunaan media digital yang interaktif dan sesuai dengan karakteristik siswa. Namun, pembelajaran pada elemen Customer service di SMK Negeri 44 Jakarta masih didominasi oleh presentasi dan metode ceramah, sehingga diperlukan media pembelajaran yang lebih visual dan kontekstual. Penelitian ini bertujuan untuk mengembangkan media pembelajaran interaktif berbasis Canva website, mengetahui kelayakan, serta menguji efektivitasnya dalam pembelajaran. Metode yang digunakan adalah Research and Development (R&D) dengan model ADDIE yang terdiri atas tahap analysis, design, development, implementation, dan evaluation. Subjek penelitian meliputi ahli materi, ahli media, ahli desain pembelajaran, serta siswa kelas XI Bisnis Ritel di SMK Negeri 44 Jakarta. Data dikumpulkan melalui observasi, angket validasi ahli, serta tes berupa pretest dan posttest. Teknik analisis data dilakukan menggunakan persentase kelayakan dan perhitungan N-gain. Hasil validasi ahli materi memperoleh persentase sebesar 80% dengan kategori layak, ahli media sebesar 85% dengan kategori sangat layak, dan ahli desain pembelajaran sebesar 87,69% dengan kategori sangat layak. Rata-rata hasil validasi mencapai 84,23% dengan kategori sangat layak. Uji efektivitas pada materi service excellent menunjukkan nilai rata-rata pretest sebesar 62,83 dan posttest sebesar 78,13, dengan rata-rata N-gain sebesar 0,41 dalam kategori sedang. Berdasarkan hasil tersebut, media pembelajaran interaktif berbasis Canva website dinyatakan sangat layak dan cukup efektif digunakan dalam pembelajaran Customer service. **** The development of technology in education requires the use of digital media that is interactive and suitable for students’ characteristics. However, learning in the Customer service element at SMK Negeri 44 Jakarta is still dominated by presentations and lecture methods, so more visual and contextual learning media are needed. This study aims to develop interactive learning media based on Canva website, determine its feasibility, and examine its effectiveness in learning. The method used in this study is Research and Development (R&D) with the ADDIE model, which consists of the stages of analysis, design, development, implementation, and evaluation. The research subjects included a material expert, a media expert, an instructional design expert, and Grade XI Retail Business students at SMK Negeri 44 Jakarta. Data were collected through observation, expert validation questionnaires, and tests in the form of pretest and posttest. The data analysis techniques used were feasibility percentage analysis and N-gain calculation. The validation results showed that the material expert obtained a percentage of 80% in the feasible category, the media expert obtained 85% in the highly feasible category, and the instructional design expert obtained 87.69% in the highly feasible category. The average validation result reached 84.23%, which was categorized as highly feasible. The effectiveness test on the service excellent material showed an average pretest score of 62.83 and an average posttest score of 78.13, with an average N-gain score of 0.41 in the moderate category. Based on these results, the interactive learning media based on Canva website was declared highly feasible and fairly effective for use in Customer service learning.

Item Type: Thesis (Sarjana)
Additional Information: 1). Dita Puruwita, S.Pd., M.Si., Ph.D.; 2). Rizka Zakiah, M.Pd.
Subjects: Pendidikan > Pendidikan Kejuruan dan Sekolah Kejuruan
Pendidikan > Media Pembelajaran
Divisions: FE > S1 Pendidikan Bisnis
Depositing User: Users 35670 not found.
Date Deposited: 12 Aug 2026 02:23
Last Modified: 12 Aug 2026 02:23
URI: http://repository.unj.ac.id/id/eprint/70070

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