ANALISIS PERILAKU PENGGUNA APLIKASI ZOOM MEETING: PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED EASE OF USE, DAN DAMPAKNYA TERHADAP SATISFACTION SERTA CONTINUANCE INTENTION TO USE

ALMA ARDHIA PRAMESTI, . (2026) ANALISIS PERILAKU PENGGUNA APLIKASI ZOOM MEETING: PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED EASE OF USE, DAN DAMPAKNYA TERHADAP SATISFACTION SERTA CONTINUANCE INTENTION TO USE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness, Perceived Enjoyment, dan Perceived Ease of Use terhadap Satisfaction dan Continuance Intention to Use pada penggunaan Zoom Meeting. Penelitian ini didasarkan pada teori Technology Acceptance Model (TAM) dan Expectation Confirmation Model (ECM) untuk menjelaskan faktor-faktor yang memengaruhi kepuasan dan niat penggunaan berkelanjutan aplikasi konferensi video. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik non-probability sampling. Data diperoleh 404 responden valid melalui kuesioner dengan skala Likert enam poin. Analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak IBM SPSS Statistics 29 dan IBM SPSS Amos 25. Hasil penelitian menunjukkan bahwa Perceived Usefuless, Perceived Enjoyment, dan Perceived Ease of Use berpengaruh positif dan signifikan terhadap Satisfaction dan Continuance Intention to Use. Namun, Satisfaction tidak berpengaruh secara signifikan terhadap Continuance Intention to Use. Temuan dalam penelitian ini menandakan bahwa manfaat, kesenangan, dan kemudahan yang dirasakan pengguna menjadi faktor utama dalam mendorong keberlanjutan penggunaan Zoom Meeting. Penelitian diharapkan dapat memberikan kontribusi bagi para pengembang aplikasi konferensi video dalam meningkatkan pengalaman pengguna melalui fitur yang bermanfaat, mudah digunakan, dan memberikan pengalaman yang menyenangkan. ***** This study aims to analyze the effects of Perceived Usefulness, Perceived Enjoyment, and Perceived Ease of Use on Satisfaction and Continuance Intention to Use in the use of Zoom Meeting. The study is based on the Technology Acceptance Model (TAM) and Expectation Confirmation Modeling (ECM) to explain the factors influencing user satisfaction and continuance intention toward video conferencing applications. This study employed a quantitative approach using a non-probability sampling technique. Data were collected from 404 valid respondents Zoom Meeting users through a six-point Likert scale questionnaire. Data were analyzed using Structural Equation Modeling (SEM) with IBM SPSS Statistics 29 and IBM SPSS Amos 25 software. The results indicate that Perceived Usefulness, Perceived Enjoyment, and Perceived Ease of Use have positive and significant effects on both Satisfaction and Continuance Intention to Use. However, Satisfaction does not have a significant effect on Continuance Intention to Use. The findings suggest that the perceived usefulness, enjoyment, and ease of use experienced by users are the primary factors driving the continuance use of Zoom Meeting. This study is expected to provide practical implications for video conferencing developers in enhancing user experience by offering useful features, ease of use, and enjoyable user experience.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D ; 2). Nofriska Krissanya, S.E., M.B.A, CHRP.
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Alma Ardhia Pramesti .
Date Deposited:	12 Aug 2026 09:25
Last Modified:	12 Aug 2026 09:25
URI:	http://repository.unj.ac.id/id/eprint/70316

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