ANALISIS PERKEMBANGAN DAN FAKTOR POPULARITAS TREN MAKEUP DOUYIN DI INDONESIA

APRILIA RISKA YUNITA, . (2026) ANALISIS PERKEMBANGAN DAN FAKTOR POPULARITAS TREN MAKEUP DOUYIN DI INDONESIA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tren makeup Douyin merupakan salah satu fenomena kecantikan yang berkembang pesat di Indonesia melalui media sosial, khususnya TikTok. Popularitas tren ini ditandai dengan meningkatnya minat masyarakat terhadap gaya rias tersebut, serta berbagai bentuk adaptasi yang disesuaikan dengan karakteristik dan preferensi masyarakat Indonesia. Penelitian ini bertujuan untuk menganalisis perkembangan makeup Douyin di Indonesia, faktor-faktor yang memengaruhi popularitasnya, serta peran media sosial dalam mendukung perkembangan dan popularitas tren tersebut. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan netnografi yang didukung wawancara mendalam. Informan dipilih menggunakan teknik purposive sampling yang terdiri atas enam narasumber. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi pada platform media sosial, yaitu TikTok dan Instagram. Analisis data menggunakan model Miles, Huberman, dan Saldana yang meliputi reduksi dan kondensasi data, penyajian data, dan penarikan kesimpulan. Keabsahan data diuji melalui triangulasi sumber dan triangulasi metode. Hasil penelitian menunjukkan bahwa perkembangan makeup Douyin di Indonesia berlangsung melalui penyebaran tren dari media sosial yang kemudian mengalami proses adaptasi sesuai karakteristik warna kulit, bentuk wajah, kondisi iklim, serta preferensi masyarakat Indonesia. Popularitas makeup Douyin dipengaruhi oleh daya tarik visual, peran beauty influencer, serta kesesuaian dengan standar kecantikan dan fleksibilitas penerapannya. Media sosial berperan sebagai sarana utama memperkenalkan, dan meningkatkan popularitas makeup Douyin melalui kemudahan akses informasi dan penyebaran konten antarpengguna. Temuan penelitian menunjukkan bahwa makeup Douyin di Indonesia tidak diadopsi secara utuh dari estetika Tiongkok, tetapi mengalami proses lokalisasi sehingga lebih sesuai dengan karakteristik dan preferensi masyarakat Indonesia. **** The Douyin makeup trend has become one of the rapidly growing beauty phenomena in Indonesia through social media, particularly TikTok. The populerity of this trend is reflected in the increasing public interest in this makeup style, as well as various adaptations that have been adjusted to the characteristics and preferences of Indonesian society. This study aims to analyze the development of Douyin makeup in Indonesia, the factors influencing its populerity, and the role of social media in supporting the development and populerity of the trend. This study employed a qualitative research method using a netnographic approach supported by in-depth interview;. The informants were selected through purposive sampling and consisted of six participants. Data were collected through in-depth interviews and observations on social media platforms, namely TikTok and Instagram. Data were analyzed using the Miles, Huberman, and Saldaña model, including data condensation, data display, and conclusion drawing and verification. The validity of the data was ensured through source triangulation and method triangulation. The findings indicate that the development of Douyin makeup in Indonesia has occurred through the dissemination of trends on social media, followed by adaptation to Indonesian skin characteristics, facial features, climate conditions, and beauty preferences. The populerity of Douyin makeup is influenced by its visual appeal, the role of beauty influencers, and its compatibility with beauty standards and flexibility of application. Social media serves as the primary platform for introducing and increasing the populerity of Douyin makeup through easy access to information and content sharing among users. The findings also show that Douyin makeup has not been adopted entirely from Chinese aesthetics but has undergone a process of localization to better suit the characteristics and preferences of Indonesian society.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dra. Eti Herawati, M.Si .; 2). Prof. Dr. Neneng Siti Silfi Ambarwati, S.Si.,Apt.,M.Si.
Subjects:	Karya Umum > Karya Tulis Perguruan TInggi Tata Rias > Tata Rias (Makeup)
Divisions:	FT > S1 Pendidikan Tata Rias
Depositing User:	Users 36001 not found.
Date Deposited:	13 Aug 2026 01:45
Last Modified:	13 Aug 2026 01:45
URI:	http://repository.unj.ac.id/id/eprint/70625

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