PENGARUH INCOME EXPECTATION, ENTREPRENEURIAL KNOWLEDGE, DAN DIGITAL COMPETENCIES TERHADAP ENTREPRENEURIAL INTENTION GEN Z

EKA NURUL HIDAYAH, . (2026) PENGARUH INCOME EXPECTATION, ENTREPRENEURIAL KNOWLEDGE, DAN DIGITAL COMPETENCIES TERHADAP ENTREPRENEURIAL INTENTION GEN Z. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB 1.pdf Download (436kB)
	Text BAB 2.pdf Restricted to Registered users only Download (349kB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (305kB) | Request a copy
	Text BAB 4.pdf Restricted to Registered users only Download (308kB) | Request a copy
	Text BAB 5.pdf Restricted to Registered users only Download (180kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (284kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Income Expectation, Entrepreneurial Knowledge, dan Digital Competencies terhadap Entrepreneurial Intention pada Generasi Z di DKI Jakarta. Penelitian ini dilatarbelakangi oleh masih rendahnya rasio kewirausahaan Indonesia serta minimnya partisipasi Generasi Z dalam aktivitas kewirausahaan meskipun memiliki niat berwirausaha yang tinggi, di tengah tantangan pasar tenaga kerja, ekspektasi terhadap pendapatan, keterbatasan pemahaman teknis kewirausahaan, dan kesenjangan pemanfaatan kompetensi digital secara produktif. Penelitian kuantitatif berpola survei cross-sectional ini melibatkan populasi Generasi Z berusia 17–29 tahun di DKI Jakarta yang jumlahnya tidak diketahui secara pasti (unknown population). Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling, sehingga diperoleh 170 responden yang memenuhi kriteria penelitian. Data dikumpulkan melalui kuesioner daring berskala Likert enam poin yang disebarkan melalui Google Form. Analisis data dilakukan menggunakan perangkat lunak IBM SPSS Statistics versi 25 melalui uji validitas, uji reliabilitas, uji asumsi klasik (uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas), analisis regresi linier sederhana, uji parsial (Uji t), serta uji koefisien determinasi (R2). Hasil analisis membuktikan bahwa Income Expectation, Entrepreneurial Knowledge, dan Digital Competencies masing-masing berpengaruh positif dan signifikan secara parsial terhadap Entrepreneurial Intention. Secara simultan, ketiga variabel bebas ini mampu menjelaskan variasi intensi berwirausaha sebesar 37,7%. Temuan ini menegaskan bahwa harapan meraih pendapatan yang lebih layak menjadi pendorong utama niat berwirausaha Generasi Z, sedangkan pengetahuan kewirausahaan dan kompetensi digital berfungsi sebagai fondasi kognitif serta teknis pendukung dalam menangkap peluang bisnis di era digital. Kata Kunci: Income Expectation, Entrepreneurial Knowledge, Digital Competencies, Entrepreneurial Intention, Generasi Z. ******* This study aims to determine and analyze the influence of Income Expectations, Entrepreneurial Knowledge, and Digital Competencies on Entrepreneurial Intentions among Generation Z in DKI Jakarta. This research is prompted by the low national entrepreneurship ratio in Indonesia and the limited participation of Generation Z in entrepreneurial activities despite their high intention to start a business. This phenomenon occurs amid labor market challenges, financial expectations, limitations in technical business understanding, and gaps in productively utilizing digital competencies. Employing a quantitative approach with a cross-sectional survey design, this study targets an unknown population of Generation Z aged 17–29 in DKI Jakarta. Using a non-probability purposive sampling technique, 170 eligible respondents were acquired. Data were gathered through an online questionnaire using a six-point Likert scale distributed via Google Forms. Data analysis was conducted using IBM SPSS Statistics version 25 through validity tests, reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), simple linear regression analysis, partial tests (t-tests), and the coefficient of determination (R2). The statistical results reveal that Income Expectations, Entrepreneurial Knowledge, and Digital Competencies each have a positive and statistically significant partial effect on Entrepreneurial Intentions. Simultaneously, these three independent variables account for 37.7% of the variation in entrepreneurial intentions. These findings emphasize that expectations of obtaining a higher, decent income serve as the primary driver for Generation Z's entrepreneurial intention, while entrepreneurial knowledge and digital competencies function as cognitive and technical supporting foundations in capitalizing on business opportunities in the digital era. Keywords: Income Expectation, Entrepreneurial Knowledge, Digital Competencies, Entrepreneurial Intention, Generation Z.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Prof. Dr. Corry Yohana, M.M. 2) Rizka Zakiah, M.Pd
Subjects:	Manajemen > Manajemen , Business Manajemen > Pendidikan, Riset Penelitian Bisnis
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Eka Nurul hidayah .
Date Deposited:	14 Aug 2026 03:15
Last Modified:	14 Aug 2026 03:15
URI:	http://repository.unj.ac.id/id/eprint/70786

Actions (login required)

View Item