PENGARUH FAN ENGAGEMENT TERHADAP HAPPINESS PADA PENGGEMAR BANGTAN SONYEONDAN (BTS) DI JABODETABEK

SEPTI AYUWANDARI, . (2026) PENGARUH FAN ENGAGEMENT TERHADAP HAPPINESS PADA PENGGEMAR BANGTAN SONYEONDAN (BTS) DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Fenomena Korean Wave mendorong meningkatnya keterlibatan penggemar dalam berbagai aktivitas fandom, khususnya pada penggemar Bangtan Sonyeondan (BTS). Keterlibatan tersebut diduga berperan dalam membentuk kebahagiaan yang dirasakan oleh penggemar. Penelitian ini bertujuan untuk mengetahui pengaruh Fan Engagement terhadap Happiness pada penggemar BTS di wilayah Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif. Responden penelitian berjumlah 373 penggemar BTS yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan menggunakan Fan Engagement Scale yang dikembangkan oleh Yoshida et al. (2023) dan Oxford Happiness Questionnaire (OHQ) oleh Hills dan Argyle (2002). Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa Fan Engagement berpengaruh signifikan terhadap Happiness. Fan Engagement memberikan kontribusi sebesar 9,7% terhadap Happiness, sedangkan 90,3% dipengaruhi oleh faktor lain.*****The Korean Wave phenomenon has driven an increase in fan engagement in various fandom activities, particularly among fans of Bangtan Sonyeondan (BTS). This engagement is believed to play a role in shaping the happiness experienced by fans. This study aims to examine the effect of fan engagement on happiness among BTS fans in the Greater Jakarta area. This study employs a quantitative approach. The sample consisted of 373 BTS fans selected using purposive sampling. Data were collected using the Fan Engagement Scale developed by Yoshida et al. (2023) and the Oxford Happiness Questionnaire (OHQ) by Hills and Argyle (2002). Data were analyzed using multiple linear regression. The results show that fan engagement has a significant effect on happiness. Fan engagement accounts for 9.7% of the variance in happiness, while 90.3% is influenced by other factors.

Item Type:	Thesis (Sarjana)
Additional Information:	1. Reny Rustyawati, S.Pd., M.A. ; 2. Dewinta Ariani, M.Psi., Psikolog
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa Pendidikan > Psikologi Pendidikan
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Septi Ayuwandari .
Date Deposited:	19 Aug 2026 01:59
Last Modified:	19 Aug 2026 01:59
URI:	http://repository.unj.ac.id/id/eprint/71442

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