Analisis Pengaruh Perceived Security dan Perceived Enjoyment terhadap Continuance Intention dengan User Satisfaction sebagai Variabel Mediasi pada Pengguna ShopeePay Generasi Z di Jakarta

ISIA KIM SUNG WITA, . (2022) Analisis Pengaruh Perceived Security dan Perceived Enjoyment terhadap Continuance Intention dengan User Satisfaction sebagai Variabel Mediasi pada Pengguna ShopeePay Generasi Z di Jakarta. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan menganalisis pengaruh Perceived Security dan Perceived Enjoyment terhadap Continuance Intention pada pengguna ShopeePay Generasi Z di Jakarta, dengan User Satisfaction sebagai variabel mediasi. Penelitian kuantitatif ini melibatkan 160 responden berusia 14–29 tahun berdomisili di Jakarta yang pernah bertransaksi menggunakan ShopeePay, dipilih melalui purposive sampling, dan dianalisis menggunakan PLS-SEM dengan SmartPLS 4.0. Hasil menunjukkan Perceived Security dan Perceived Enjoyment berpengaruh positif dan signifikan terhadap User Satisfaction dengan kontribusi yang relatif sebanding, dan User Satisfaction berpengaruh positif dan signifikan terhadap Continuance Intention dengan kontribusi langsung terbesar dalam model. User Satisfaction juga terbukti berperan sebagai mediasi parsial pada hubungan Perceived Security maupun Perceived Enjoyment terhadap Continuance Intention, sejalan dengan Information System Continuance Theory (Bhattacherjee, 2001). Penelitian ini memberikan kontribusi teoretis bagi kajian keberlanjutan penggunaan sistem informasi pada layanan dompet digital, serta implikasi praktis bagi ShopeePay dalam memperkuat fitur keamanan dan pengalaman pengguna guna mempertahankan loyalitas Generasi Z. ***** This study analyzes the influence of Perceived Security and Perceived Enjoyment on Continuance Intention among ShopeePay users of Generation Z in Jakarta, with User Satisfaction as a mediating variable. This quantitative study involved 160 respondents aged 14–29, domiciled in Jakarta, who had transacted using ShopeePay, selected through purposive sampling and analyzed using PLS-SEM with SmartPLS 4.0. Results show that Perceived Security and Perceived Enjoyment both have a positive and significant effect on User Satisfaction with comparable contributions, and User Satisfaction has a positive and significant effect on Continuance Intention, showing the largest direct contribution in the model. User Satisfaction is also proven to act as a partial mediator between both Perceived Security and Perceived Enjoyment toward Continuance Intention, consistent with the Information System Continuance Theory (Bhattacherjee, 2001). This study contributes theoretically to research on information system continuance in digital wallet services, and offers practical implications for ShopeePay in strengthening security features and user experience to retain the loyalty of Generation Z users.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Nadya Fadilah, M.Pd; 2). Sefrimel Angriani ZN, S.E., M.Sc.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Pendidikan Bisnis
Depositing User:	Isia Kim Sung Wita .
Date Deposited:	18 Aug 2026 08:00
Last Modified:	18 Aug 2026 08:00
URI:	http://repository.unj.ac.id/id/eprint/71505

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