AKTOR-FAKTOR YANG MEMENGARUHI CONTINUANCE USE INTENTION APLIKASI SHOPEE PARTNER PADA MITRA UMKM DI JABODETABEK

ARSANTI RAISSA KINANTI, . (2026) AKTOR-FAKTOR YANG MEMENGARUHI CONTINUANCE USE INTENTION APLIKASI SHOPEE PARTNER PADA MITRA UMKM DI JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (1MB)
	Text BAB I.pdf Download (748kB)
	Text BAB II.pdf Restricted to Registered users only Download (561kB) | Request a copy
	Text BAB III.pdf Restricted to Registered users only Download (376kB) | Request a copy
	Text BAB IV.pdf Restricted to Registered users only Download (930kB) | Request a copy
	Text BAB V.pdf Restricted to Registered users only Download (281kB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (258kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan menganalisis Continuance Use Intention pada pengguna Shopee Partner di Jabodetabek. Aplikasi ini digunakan oleh mitra Shopee Food untuk mengelola operasional usaha secara digital. Penelitian ini menguji pengaruh System Quality, Information Quality, Service Quality, Perceived Usefulness, dan User Satisfaction. Data dikumpulkan dari 260 pelaku UMKM melalui kuesioner dan dianalisis menggunakan SEM-PLS dengan perangkat lunak SmartPLS 4.0. Hasil analisis menunjukkan bahwa System Quality, Information Quality, dan Service Quality berpengaruh positif dan signifikan terhadap Perceived Usefulness. Service Quality dan Perceived Usefulness berpengaruh positif terhadap User Satisfaction, sedangkan System Quality dan Information Quality tidak berpengaruh terhadap User Satisfaction. Selain itu, Perceived Usefulness dan User Satisfaction berpengaruh positif terhadap Continuance Use Intention. Penelitian selanjutnya disarankan memperluas responden, menambah variabel, serta menggunakan pendekatan longitudinal untuk memperoleh hasil yang lebih komprehensif ***** This study aims to analyze Continuance Use Intention among Shopee Partner users in the Jabodetabek area. This application is used by Shopee Food partners to manage their business operations digitally. This study examines the influence of System Quality, Information Quality, Service Quality, Perceived Usefulness, and User Satisfaction. Data were collected from 260 SME operators via a questionnaire and analyzed using SEM-PLS with SmartPLS 4.0 software. The results of the analysis indicate that System Quality, Information Quality, and Service Quality have a positive and significant effect on Perceived Usefulness. Service Quality and Perceived Usefulness have a positive effect on User Satisfaction, while System Quality and Information Quality do not affect User Satisfaction. Furthermore, Perceived Usefulness and User Satisfaction have a positive effect on Continuance Use Intention. Future research is recommended to expand the sample size, add variables, and use a longitudinal approach to obtain more comprehensive results.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Ryna Parlyna, MBA.; 2). Dr. Osly Usman, SE., M.Bus.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Users 36794 not found.
Date Deposited:	18 Aug 2026 06:18
Last Modified:	18 Aug 2026 06:18
URI:	http://repository.unj.ac.id/id/eprint/71732

Actions (login required)

View Item