E-BOOK MANAJEMEN FASHION SHOW BERBASIS FLIPBOOK

ANINDA PUTRI FAIZIN, . (2026) E-BOOK MANAJEMEN FASHION SHOW BERBASIS FLIPBOOK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Pembelajaran Fashion Show di Universitas Negeri Jakarta belum didukung oleh bahan ajar yang membahas manajemen fashion show secara sistematis. Materi pembelajaran yang digunakan berfokus pada pengembangan konsep produk dan koleksi busana, sedangkan pembahasan mengenai manajemen fashion show masih dilakukan melalui pendampingan serta masukan secara lisan oleh dosen selama proses penyelenggaraan. Kondisi tersebut menyebabkan mahasiswa mengalami kesulitan dalam melaksanakan alur manajemen fashion show selama proses penyelenggaraan. Oleh karena itu, penelitian ini bertujuan untuk mengembangkan e-book manajemen fashion show berbasis flipbook sebagai bahan ajar pendukung pada pembelajaran Fashion Show. Penelitian ini menggunakan metode Research and Development (R&D) dengan model pengembangan 4D yang meliputi tahap Define, Design, dan Develop. Data dikumpulkan melalui angket analisis kebutuhan, wawancara dengan dosen pengampu, studi literatur dan dokumentasi, serta instrumen validasi berdasarkan aspek kelayakan bahan ajar dan karakteristik ebook. Subjek penelitian terdiri atas panelis ahli. Data kemudian dianalisis menggunakan pendekatan kuantitatif deskriptif dengan teknik Rating Scale yang didukung oleh saran dan masukan panelis ahli. Hasil validasi dari produk yang dikembangkan memperoleh persentase kelayakan sebesar 85,25% pada aspek kelayakan bahan ajar, serta 92,30% pada aspek karakteristik e-book. Secara keseluruhan, e-book memperoleh persentase sebesar 87,19% dengan kategori Sangat Layak berdasarkan aspek kelayakan bahan ajar dan karakteristik e-book. Ebook disajikan dalam format flipbook yang dilengkapi gambar, ilustrasi, video pendukung, contoh dokumen, serta template yang dapat diakses langsung oleh mahasiswa. Berdasarkan hasil tersebut, dihasilkan e-book manajemen fashion show berbasis flipbook sebagai bahan ajar pendukung yang dapat membantu mahasiswa memahami proses manajemen fashion show secara sistematis, serta meningkatkan kemandirian belajar. Selain itu, produk penelitian diharapkan dapat menjadi referensi bagi pengguna secara lebih luas, baik dalam kebutuhan pembelajaran, maupun sebagai pedoman dalam penyelenggaraan fashion show. Kata Kunci : e-book, flipbook, manajemen fashion show, model 4D, Research and Development (R&D).***** The Fashion Show course at Universitas Negeri Jakarta has not been supported by teaching materials that systematically discuss fashion show management. The existing learning materials focus on the development of product concepts and fashion collections, while fashion show management is taught through lectures’ guidance and verbal feedback during the implementation of the fashion show. This condition causes students to experience difficulties in carrying out the fashion show management process throughout the event organization. Therefore, this study aimed to develop a flipbook-based fashion show management e-book as a supporting digital teaching material for the Fashion Show course. This study employed the Research and Development (R&D) method using the 4D development model, consisting of the Define, Design, and Develop stages. Data were collected through a needs analysis questionnaire, interviews with course lectures, literature review, documentation, and validation instruments based on the aspects of teaching material feasibility and e-book characteristics. The research subjects consisted of expert panelists. The data were analyzed using a descriptive quantitative approach with the Rating Scale technique, supported by suggestions and feedback from the expert panelists. The validation results showed that the developed e-book obtained a feasibility score of 85,25% for the teaching material feasibility aspect and 92,30% for the e-book characteristics aspect. Overall, the e-book achieved a feasibility score of 87,19% which falls into the High Feasible category. The e-book is presented in a flipbook format and is equipped with images, illustrations, supporting videos, sample documents, and templates that can be directly accessed by students. Based on these findings, a flipbook based fashion show management ebook was successfully developed as a supporting teaching material to assist students in understading fashion show management systematically and to enhance independent learning. In addition, the developed product is expected to serve as a reference for a broader range of users, both in fashion show learning and as a guideline for organizing fashion shows.

Item Type:	Thesis (Sarjana)
Additional Information:	1.) Dr. Vera Utammi Gede Putri, S. Pd., M. Ds. ; 2.) Sri Listiani, S.Pd., M. Ds.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Aninda Putri Faizin .
Date Deposited:	19 Aug 2026 03:35
Last Modified:	19 Aug 2026 03:35
URI:	http://repository.unj.ac.id/id/eprint/71763

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