FAKTOR - FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION PADA FITUR TOILET TRACKING APLIKASI MOBILE TRANSJAKARTA

NAURA ARTANTI SHAFWAN WIBOWO, . (2026) FAKTOR - FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION PADA FITUR TOILET TRACKING APLIKASI MOBILE TRANSJAKARTA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan menganalisis faktor-faktor yang memengaruhi behavioral intention pengguna terhadap fitur Toilet Tracking pada aplikasi mobile Transjakarta guna meningkatkan kenyamanan dan pengalaman pengguna. Penelitian ini mengembangkan Technology Acceptance Model (TAM) dengan mengintegrasikan Personal Innovativeness, Self-Efficacy, dan System Quality sebagai variabel independen, serta Perceived Usefulness, Perceived Ease of Use, dan Perceived Enjoyment sebagai variabel mediasi terhadap Behavioral Intention. Pendekatan kuantitatif digunakan melalui metode Structural Equation Modeling berbasis Partial Least Square (SEM-PLS) menggunakan SmartPLS 4.0. Data dikumpulkan melalui kuesioner kepada 189 responden pengguna aplikasi Transjakarta. Hasil penelitian menunjukkan bahwa Personal Innovativeness berpengaruh positif terhadap Perceived Usefulness, Self-Efficacy berpengaruh positif terhadap Perceived Ease of Use, dan System Quality berpengaruh positif terhadap Perceived Enjoyment. Selanjutnya, Perceived Usefulness, Perceived Ease of Use, dan Perceived Enjoyment terbukti berpengaruh positif terhadap Behavioral Intention, serta berhasil memediasi hubungan variabel independen terhadap niat penggunaan. Temuan ini mengindikasikan bahwa peningkatan kualitas sistem, manfaat, kemudahan, dan kenyamanan dapat meningkatkan niat pengguna memanfaatkan fitur Toilet Tracking. Hasil penelitian ini diharapkan menjadi pertimbangan bagi PT Transportasi Jakarta dalam mengembangkan fitur digital yang inovatif. ***** This study aims to analyze the factors influencing users' behavioral intention toward the Toilet Tracking feature on the Transjakarta mobile application to enhance user comfort and experience. The study extends the Technology Acceptance Model (TAM) by incorporating Personal Innovativeness, Self-Efficacy, and System Quality as independent variables, alongside Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment as mediating variables influencing Behavioral Intention. A quantitative approach was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) analyzed via SmartPLS 4.0 software. Data were collected through questionnaires distributed to 189 Transjakarta application user respondents. The findings demonstrate that Personal Innovativeness positively affects Perceived Usefulness, Self-Efficacy positively affects Perceived Ease of Use, and System Quality positively affects Perceived Enjoyment. Furthermore, Perceived Usefulness, Perceived Ease of Use, and Perceived Enjoyment significantly and positively influence Behavioral Intention, while also mediating the relationships between the independent variables and behavioral intention. These results indicate that enhancing system quality, perceived usefulness, ease of use, and enjoyable experiences increases users' intention to utilize the Toilet Tracking feature. This study provides valuable considerations for PT Transportasi Jakarta in developing innovative digital features.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Ryna Parlyna, MBA.; 2). Dr. Osly Usman, SE., M.Bus.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Naura Artanti Shafwan Wibowo .
Date Deposited:	18 Aug 2026 08:32
Last Modified:	18 Aug 2026 08:32
URI:	http://repository.unj.ac.id/id/eprint/71817

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