PRODUK TAS UPCYCLING CELANA DENIM DENGAN TEKNIK PRINT CYANOTYPE

NYIMAS MACHERIE PUTRI ADITYA, . (2026) PRODUK TAS UPCYCLING CELANA DENIM DENGAN TEKNIK PRINT CYANOTYPE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui diferensasi produk tas upcycling celana denim bekas dengan teknik print cyanotype dengan tas sejenisnya, berdasarkan dimensi diferensiasi produk. Metode yang digunakan adalah deskriptif kuantitatif dengan desain pre-experimental jenis one-shot case study. Penelitian menghasilkan lima model tas yang dinilai oleh lima panelis ahli menggunakan instrumen angket rating scale sebanyak 29 butir pernyataan. Penilaian mengacu pada teori diferensiasi produk Kotler dan Keller (2016), meliputi aspek bentuk (form), fitur (features), kualitas kinerja (performance quality), kesesuaian kualitas (conformance quality), dan gaya (style). Hasil penelitian menunjukkan bahwa kualitas produk secara keseluruhan memperoleh nilai rata-rata 85,8% dengan kategori baik. Aspek bentuk memperoleh nilai 86,2%, fitur 84,2%, kualitas kinerja 86,2%, kesesuaian kualitas 86,5%, dan gaya 86,1%, yang seluruhnya termasuk kategori baik. Hasil penelitian menunjukkan bahwa produk tas hasil upcycling celana denim bekas dengan teknik print cyanotype telah memenuhi dimensi diferensiasi produk yang menjadi pembeda dengan produk sejenisnya, serta memiliki nilai fungsi dan estetika serta mendukung konsep sustainable fashion. ***** This study aims to determine the product differentiation of upcycled bags made from used denim pants using the cyanotype printing technique compared to similar bags, based on the dimensions of product differentiation. The research employed a quantitative descriptive method with a pre-experimental one-shot case study design. The study produced five bag designs, which were evaluated by five expert panelists using a rating scale questionnaire consisting of 29 statement items. The evaluation was based on Kotler and Keller's (2016) product differentiation theory, covering the dimensions of form, features, performance quality, conformance quality, and style.The results showed that the overall product quality achieved an average score of 85.8%, which falls into the good category. The form dimension obtained a score of 86.2%, features 84.2%, performance quality 86.2%, conformance quality 86.5%, and style 86.1%, all of which were categorized as good. These findings indicate that the upcycled bags made from used denim pants using the cyanotype printing technique fulfilled all dimensions of product differentiation, distinguishing them from similar products. Furthermore, the bags demonstrated functional and aesthetic value while supporting the principles of sustainable fashion.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr.phil. Yeni Sesnawati, S.Pd., M.T.; 2). Dra. E. Lutfia Zahra, M.Pd.
Subjects:	Desain Kostum, Tata Busana > Tata Busana
Divisions:	FT > S1 Pendidikan Tata Busana
Depositing User:	Nyimas Macherie Putri Aditya .
Date Deposited:	18 Aug 2026 08:26
Last Modified:	18 Aug 2026 08:26
URI:	http://repository.unj.ac.id/id/eprint/71838

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