ANALISIS RESEPSI AUDIENS WANITA TERHADAP OBJEKTIFIKASI PEREMPUAN DALAM LIVESTREAM YOUTUBE WINDAH BASUDARA

ZENIA SERAFINA YESAYA, . (2026) ANALISIS RESEPSI AUDIENS WANITA TERHADAP OBJEKTIFIKASI PEREMPUAN DALAM LIVESTREAM YOUTUBE WINDAH BASUDARA. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana resepsi audiens wanita terhadap objektifikasi perempuan dalam livestream YouTube Windah Basudara. Penelitian ini dilatarbelakangi oleh maraknya praktik objektifikasi perempuan dalam konten digital, khususnya pada konten gameplay yang memuat representasi visual maupun verbal yang berpotensi menempatkan perempuan sebagai objek seksual. Penelitian ini menggunakan Teori Resepsi Stuart Hall yang menjelaskan bahwa khalayak secara aktif memaknai pesan media melalui proses encoding dan decoding sehingga menghasilkan posisi dominan-hegemonik, negosiasi, dan oposisi. Penelitian ini menggunakan paradigma konstruktivisme dengan pendekatan kualitatif deskriptif dan strategi studi kasus. Data diperoleh melalui observasi, wawancara mendalam terhadap lima audiens wanita yang menonton konten Windah Basudara, dokumentasi, serta diuji menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa audiens wanita memiliki pemahaman yang beragam mengenai objektifikasi perempuan serta memaknai adegan objektifikasi berdasarkan pengalaman, nilai, dan literasi media masing-masing. Audiens menilai bahwa objektifikasi dipengaruhi oleh desain karakter gim, sudut pandang kamera, komentar kreator, serta budaya dalam komunitas gaming. Sebagian informan menganggap konteks komedi dapat memengaruhi penilaian terhadap objektifikasi, namun tetap terdapat batasan terhadap candaan seksual yang dianggap wajar di ruang publik. Seluruh informan juga memandang bahwa konten yang mengandung objektifikasi berpotensi memengaruhi penonton muda dan menekankan pentingnya tanggung jawab sosial kreator dalam membangun representasi perempuan yang lebih positif serta tidak menormalisasi objektifikasi di media digital. Berdasarkan posisi resepsi Stuart Hall, tiga informan pada posisi negosiasi, dan dua informan pada posisi oposisi. Penelitian ini menyimpulkan bahwa resepsi audiens wanita terhadap objektifikasi perempuan bersifat beragam dan dipengaruhi oleh latar belakang, pengalaman, serta cara masing-masing informan memaknai pesan media. Penelitian ini menyarankan agar kreator konten lebih memperhatikan representasi perempuan dalam media digital, sedangkan penelitian selanjutnya diharapkan dapat memperluas karakteristik informan maupun objek penelitian agar diperoleh perspektif yang lebih beragam. Kata Kunci : Resepsi Audiens, Encoding, Decoding, Objektifikasi Perempuan, YouTube*****This study aims to examine how female audiences interpret the representation of female objectification in Windah Basudara's YouTube livestreams. The research is motivated by the increasing prevalence of female objectification in digital media, particularly in gameplay livestreams that contain visual and verbal representations which may position women as sexual objects. This study employs Stuart Hall's Reception Theory, which explains that audiences actively interpret media messages through the processes of encoding and decoding, resulting in three audience positions: dominant-hegemonic, negotiated, and oppositional. The research adopts a constructivist paradigm using a descriptive qualitative approach with a case study strategy. Data were collected through observation, in-depth interviews with five female viewers of Windah Basudara's content, documentation, and source triangulation to ensure data validity. The findings indicate that female audiences have diverse understandings of female objectification and interpret objectifying scenes based on their personal experiences, values, and media literacy. The participants identified several factors contributing to objectification, including game character design, camera angles, the content creator's comments, and gaming culture. Some informants considered comedy as a factor influencing their perception of objectification; however, they also emphasized that sexual jokes in public content should have ethical boundaries. All informants agreed that content containing female objectification has the potential to influence younger audiences and highlighted the importance of content creators' social responsibility in promoting more positive representations of women and preventing the normalization of female objectification in digital media. Based on Stuart Hall's audience reception model, three informants occupied the negotiated position, and two were in the oppositional position. This study concludes that female audiences interpret female objectification in different ways, influenced by their backgrounds, experiences, and perspectives in decoding media messages. Therefore, content creators are encouraged to pay greater attention to the representation of women in digital media, while future researchers are expected to expand the characteristics of informants and research objects to obtain broader perspectives. Keywords : Audience Reception, Decoding, Female Objectification, YouTube

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Maulina Larasati Putri, S.Sos., M.Ikom.
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Zenia Serafina Yesaya .
Date Deposited:	20 Aug 2026 08:51
Last Modified:	20 Aug 2026 08:51
URI:	http://repository.unj.ac.id/id/eprint/71996

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