RESPONS KRISIS INSTAGRAM DPR RI DALAM ISU BENCANA SUMATRA 2025:STUDI ANALISIS ISI BERDASARKAN SITUATIONAL CRISIS COMMUNICATION THEORY (SCCT)

YUSTIFA HIPTA ASHZULFA, . (2026) RESPONS KRISIS INSTAGRAM DPR RI DALAM ISU BENCANA SUMATRA 2025:STUDI ANALISIS ISI BERDASARKAN SITUATIONAL CRISIS COMMUNICATION THEORY (SCCT). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan menganalisis respons krisis pada sepuluh unggahan Instagram resmi DPR RI (@DPR_RI) mengenai bencana Sumatra 2025 berdasarkan Situational Crisis Communication Theory (SCCT). Penelitian menggunakan pendekatan kualitatif dengan analisis isi. Unggahan Instagram menjadi data utama, sedangkan berita media massa kredibel, data BNPB, dokumen resmi DPR RI, dan wawancara dengan triangulator sumber selaku anggota tim admin media sosial DPR RI digunakan sebagai data kontekstual dan triangulasi sumber. Analisis dilakukan secara bertahap melalui penyusunan kronologi, penentuan crisis cluster, atribusi tanggung jawab, faktor kontekstual dan moral outrage, ethical base response, strategi pengelolaan reputasi, serta evaluasi kecepatan, konsistensi, keterbukaan, kredibilitas sumber, dan orientasi terhadap korban. Hasil penelitian menunjukkan bahwa bencana alam berada pada victim cluster pada tingkat penyebab, sehingga atribusi tanggung jawab langsung kepada DPR RI relatif rendah. Namun, ancaman reputasi meningkat ketika publik menilai kecepatan respons, distribusi bantuan, fungsi pengawasan, dan kesesuaian pesan dengan kondisi korban. Pada akun Instagram @DPR_RI, Adjusting information merupakan respons yang paling konsisten melalui empati, informasi tindakan, koordinasi, dan pemulihan. Instructing information masih lemah karena unggahan jarang memuat petunjuk keselamatan, lokasi layanan, atau cara mengakses bantuan. Compensation hanya ditemukan pada unggahan yang memiliki bukti pemberian langsung berupa logistik atau kebutuhan pokok. Denial tidak tampil eksplisit pada unggahan institusional, tetapi muncul dalam pernyataan anggota DPR di media ketika menolak tuduhan spesifik terhadap pihak tertentu; temuan ini menunjukkan perbedaan suara antara kanal institusional dan komunikator individual. Attacking the Accuser, Apology penuh, dan Victimage tidak ditemukan, sedangkan Scapegoating, Excuse, Justification, Reminding, dan Ingratiation tidak menjadi pola dominan. Secara keseluruhan, komunikasi DPR RI memperlihatkan sense of crisis melalui empati, bantuan, pengawasan, dan koordinasi, tetapi masih cenderung berpusat pada aktivitas lembaga. Perbandingan dengan media massa menunjukkan bahwa klaim bantuan umumnya dapat dikonfirmasi, sementara kebutuhan korban, hambatan distribusi, dan perbedaan tone antar anggota DPR perlu ditampilkan lebih terbuka. Komunikasi krisis DPR RI perlu memperkuat instructing information, bukti tindak lanjut, konsistensi antarkomunikator, serta narasi yang lebih berorientasi pada pengalaman dan keselamatan masyarakat terdampak. ***** This study analyzes crisis responses in ten posts published by the official Instagram account of the House of Representatives of the Republic of Indonesia (DPR RI), @DPR_RI, concerning the 2025 Sumatra disaster using Situational Crisis Communication Theory (SCCT). A qualitative content analysis was employed. Instagram posts served as the primary data, while credible mass-media reports, BNPB data, official DPR RI documents, and an interview with triangulator sumber, a member of the DPR RI social-media administration team, were used as contextual data and source triangulation. The analysis proceeded through crisis chronology, crisis-cluster identification, responsibility attribution, contextual factors and moral outrage, ethical base response, reputation-management strategies, and evaluation of speed, consistency, openness, source credibility, and victim orientation. The disaster was classified as a victim-cluster event at the causal level, giving DPR RI relatively low direct responsibility for causing the disaster. Reputational threat nevertheless increased when the public assessed the speed of response, aid distribution, oversight, and the fit between institutional messages and victims’ conditions. Adjusting information was the most consistent response on @DPR_RI through empathy, action updates, coordination, and recovery information. Instructing information remained weak because the posts rarely provided safety guidance, service locations, or procedures for accessing assistance. Compensation was coded only when direct provision of logistics or basic necessities was evidenced. Denial was not explicit in the institutional Instagram posts, but appeared in statements by individual legislators in mass media when they rejected specific accusations against particular actors. Attacking the Accuser, full Apology, and Victimage were not found, while Scapegoating, Excusing, Justification, Reminding, and Ingratiation did not form dominant patterns. Overall, DPR RI demonstrated a sense of crisis through empathy, assistance, oversight, and coordination, but its messages remained largely institution-centered. Mass-media comparison generally confirmed aid claims while. also revealing victims’ unmet needs, distribution barriers, and differences in tone among legislators. DPR RI should strengthen instructing information, evidence of follow-up actions, consistency across communicators, and narratives more directly centered on affected communities’ experiences and safety.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Dini Safitri, M.Si.;
Subjects:	Ilmu Sosial > Komunikasi
Divisions:	FIS > S1 Ilmu Komunikasi
Depositing User:	Yustifa Hipta Ashzulfa .
Date Deposited:	20 Aug 2026 04:56
Last Modified:	20 Aug 2026 04:56
URI:	http://repository.unj.ac.id/id/eprint/72499

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