NEGOSIASI MAKNA KOHABITASI DALAM KONSUMSI KONTEN MEDIA SOSIAL:STUDI TERHADAP ANAK MUDA AUDIENS #LIVINGTOGETHER TIKTOK

MUHAROMAH AYU SAFA'ATUN, . (2026) NEGOSIASI MAKNA KOHABITASI DALAM KONSUMSI KONTEN MEDIA SOSIAL:STUDI TERHADAP ANAK MUDA AUDIENS #LIVINGTOGETHER TIKTOK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Muharomah Ayu Safaatun, Negosiasi Makna Kohabitasi dalam Konsumsi Konten Media Sosial: Studi terhadap Anak Muda Audiens Konten #livingtogether TikTok. Skripsi, Jakarta: Program Studi Pendidikan Sosiologi, Fakultas Ilmu Sosial dan Hukum, Universitas Negeri Jakarta, 2026. Kohabitasi merupakan praktik hidup bersama antara pasangan tanpa ikatan pernikahan yang masih dianggap bertentangan dengan norma sosial dan agama di Indonesia. Namun, melalui media sosial TikTok, khususnya pada tagar #livingtogether, kohabitasi sering direpresentasikan sebagai hubungan yang romantis, praktis, dan relevan dengan kehidupan anak muda. Penelitian ini bertujuan menganalisis pemaknaan kohabitasi oleh anak muda setelah mengonsumsi konten kohabitasi pada tagar #livingtogether di TikTok. Penelitian ini menggunakan pendekatan kualitatif dengan metode netnografi. Data primer diperoleh melalui wawancara mendalam terhadap anak muda yang mengonsumsi konten kohabitasi pada tagar #livingtogether di TikTok. Data sekunder diperoleh melalui observasi digital terhadap 41 konten TikTok yang dipilih secara purposif berdasarkan relevansi tema, tingkat interaksi, dan kejelasan narasi kohabitasi yang ditampilkan. Data analisis secara interpretatif melalui proses pengelompokkan tema dan kategori secara induktif, kemudian dihubungkan dengan perspektif sosiologi digital Deborah Lupton serta konsep afeksi Sara Ahmed untuk memahami keterlibatan emosional audiens dalam konsumsi konten digital. Hasil penelitian menunjukkan bahwa konten kohabitasi pada tagar #livingtogether membentuk keterlibatan afektif audiens melalui representasi kehidupan bersama pasangan yang romantis dan harmonis. Namun, keterlibatan tersebut tidak serta-merta membuat informan menerima kohabitasi karena pemaknaannya tetap dinegosiasikan dengan nilai agama, norma keluarga, dan pandangan moral yang dimiliki Kata kunci: kohabitasi, TikTok, #livingtogether, pemaknaan, afeksi digital, anak muda ***** Muharomah Ayu Safaatun, Negotiating the Meaning of Cohabitation in Social Media Content Consumption: A Study of Young People and #livingtogether Content on TikTok. Undergraduate Thesis, Jakarta: Sociology Education Study Program, Faculty of Social Sciences and Law, Universitas Negeri Jakarta, 2026. Cohabitation, defined as the practice of unmarried couples living together, is still widely regarded as conflicting with social and religious norms in Indonesia. However, through TikTok, particularly under the hashtag #livingtogether, cohabitation is often represented as a romantic, practical, and relevant lifestyle for young people. This study aims to analyze how young people interpret cohabitation after consuming cohabitation-related content under the #livingtogether hashtag on TikTok. This study employs a qualitative approach using the netnography method. Primary data were collected through in-depth interviews with young TikTok users who consume cohabitation-related content under the #livingtogether hashtag. Secondary data were obtained through digital observation of 20 TikTok contents selected purposively based on thematic relevance, level of engagement, and clarity of cohabitation narratives. The data were analyzed interpretively through inductive categorization and thematic analysis, and were subsequently examined using Deborah Lupton’s digital sociology perspective and Sara Ahmed’s concept of affect to understand audience emotional engagement in digital content consumption. The findings indicate that cohabitation content under the #livingtogether hashtag fosters audiences' affective engagement. However, such engagement does not necessarily lead to acceptance of cohabitation, as its meaning is continuously negotiated through individuals' religious values, family norms, and moral beliefs. Keyword: cohabitation, TikTok, #livingtogether, meaning-making, digital affect, young people.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Mayang Puti Seruni, M.Si 2) Devi Septiandini, M.Pd
Subjects:	Ilmu Sosial > Sosiologi Ilmu Sosial > Komunitas Sosial, Ras dan Kelompok
Divisions:	FIS > S1 Pendidikan Sosiologi
Depositing User:	Muharomah Ayu Safaatun .
Date Deposited:	21 Aug 2026 03:24
Last Modified:	21 Aug 2026 03:24
URI:	http://repository.unj.ac.id/id/eprint/72599

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