EVALUASI PROGRAM PELATIHAN DIGITAL MARKETING MURID PAKET C PKBM GLOBAL MANDIRI DENGAN MODEL BERBASIS TUJUAN

DIAH AULIA, . (2026) EVALUASI PROGRAM PELATIHAN DIGITAL MARKETING MURID PAKET C PKBM GLOBAL MANDIRI DENGAN MODEL BERBASIS TUJUAN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengevaluasi ketercapaian tujuan program pelatihan digital marketing pada murid Paket C PKBM Global Mandiri menggunakan model evaluasi berbasis tujuan Ralph Tyler. Penelitian menggunakan metode evaluatif dengan pendekatan kuantitatif deskriptif. Sampel penelitian berjumlah 20 peserta yang dipilih menggunakan teknik sampling jenuh. Pengumpulan data dilakukan melalui tes, observasi, dan dokumentasi, kemudian dianalisis secara deskriptif berdasarkan ketercapaian tujuan pada aspek pengetahuan, sikap, dan keterampilan. Hasil penelitian menunjukkan bahwa tujuan pelatihan secara umum telah tercapai. Aspek pengetahuan berada pada kategori baik, aspek sikap memperoleh rata-rata 87,5 dengan kategori sangat baik, sedangkan aspek keterampilan memperoleh rata rata 79,9 dengan kategori kompeten. Meskipun demikian, aspek keterampilan masih memerlukan peningkatan melalui praktik yang lebih intensif dan berkelanjutan. Dengan demikian, pelatihan digital marketing di PKBM Global Mandiri telah berjalan sesuai tujuan dan memberikan hasil yang positif terhadap peningkatan kompetensi peserta didik. ***** This study aimed to evaluate the achievement of the objectives of the digital marketing training program for Paket C students at PKBM Global Mandiri using Ralph Tyler's Goal-Oriented Evaluation Model. This research employed an evaluative method with a descriptive quantitative approach. The sample consisted of 20 participants selected through a saturated sampling technique. Data were collected through tests, observations, and documentation, and were analyzed descriptively based on the achievement of learning objectives in the aspects of knowledge, attitudes, and skills. The results showed that the objectives of the training program had generally been achieved. The knowledge aspect was categorized as good, the attitude aspect obtained an average score of 87.5 and was categorized as very good, while the skills aspect obtained an average score of 79.9 and was categorized as competent. However, the skills aspect still requires improvement through more intensive and continuous practical activities. Overall, the digital marketing training program at PKBM Global Mandiri has been implemented in accordance with its objectives and has produced positive outcomes in improving students' competencies.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Henny Herawati Br. Dalimunthe, M.Pd; 2). Dr. Adi Irvansyah, M.Pd.
Subjects:	Pendidikan > Evaluasi Pendidikan
Divisions:	FIP > S1 Pendidikan Masyarakat
Depositing User:	Diah Aulia .
Date Deposited:	05 Oct 2026 06:59
Last Modified:	05 Oct 2026 06:59
URI:	http://repository.unj.ac.id/id/eprint/73994

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