MENGINVESTIGASI REVISIT INTENTION DI KAWASAN WISATA BATIK TRUSMI CIREBON: BAGAIMANA PERAN DESTINATION IMAGE?

ELENA PUSPITA CANDRA, . (2020) MENGINVESTIGASI REVISIT INTENTION DI KAWASAN WISATA BATIK TRUSMI CIREBON: BAGAIMANA PERAN DESTINATION IMAGE? Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh destination image terhadap perceived value, destination image terhadap satisfaction, perceived value terhadap satisfaction, destination image terhadap memorable tourism, perceived value terhadap memorable tourism, satisfaction terhadap revisit intention, dan pengaruh memorable tourism terhadap revisit intention. Pengumpulan data dilakukan dengan metode survey, dan instrumen yang digunakan berupa kuesioner. Jumlah sampel yang digunakan pada penelitian ini sebanyak 259 responden berupa wisatawan baik nusantara maupun mancanegara yang berwisata dan berbelanja di Kawasan Wisata Batik Trusmi Cirebon. Analisis data menggunakan teknik SPSS versi 22 dan AMOS versi 22 untuk mengolah data hasil penelitian. Maka, penelitian mengungkap bahwa destination image dan perceived value secara positif dan signifikan berpengaruh terhadap satisfaction. Destination image dan perceived value berpengaruh terhadap memorable tourism, Satisfaction dan memorable tourism berpengaruh positif dan signifikan terhadap revisit intention. This study aims to determine the effect of destination image on perceived value, destination image on satisfaction, perceived value on satisfaction, destination image on memorable tourism, perceived value on memorable tourism, satisfaction on revisit intention, and the effect of memorable tourism on revisit intention. Data collection is done with survey methods, and the instruments used were questionnaires. The number of samples used in this study were 259 respondents in the form of tourists, both the archipelago and foreign tourists who traveled and shopped in the Trusmi Batik Tourism Area, Cirebon. Data analysis uses SPSS version 22 and AMOS version 22 techniques to process the research data. Then, the study revealed that destination image and perceived value positively and significantly influence satisfaction. Destination image and perceived value affect the memorable tourism, satisfaction and memorable tourism have a positive and significant effect on revisit intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Usep Suhud, M.Si. Ph.D. ; 2). Ika Febrillia, S.E. M.M.
Subjects:	Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 4332 not found.
Date Deposited:	31 Aug 2020 15:01
Last Modified:	31 Aug 2020 15:01
URI:	http://repository.unj.ac.id/id/eprint/9042

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