PENGARUH PERCEIVED PRICE, PERCEIVED QUALITY, PERCEIVED VALUE, DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA APLIKASI FREEMIUM STREAMING MUSIK DI DAERAH JABODETABEK

MUHAMMAD MASAO, . (2020) PENGARUH PERCEIVED PRICE, PERCEIVED QUALITY, PERCEIVED VALUE, DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA APLIKASI FREEMIUM STREAMING MUSIK DI DAERAH JABODETABEK. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text COVER.pdf Download (741kB)
	Text BAB 1.pdf Download (2MB)
	Text BAB 2.pdf Restricted to Registered users only Download (2MB) | Request a copy
	Text BAB 3.pdf Restricted to Registered users only Download (2MB) | Request a copy
	Text BAB 4.pdf Restricted to Registered users only Download (6MB) | Request a copy
	Text BAB 5.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text DAFTAR PUSTAKA.pdf Download (772kB)
	Text Lampiran.pdf Restricted to Registered users only Download (614kB) | Request a copy

Abstract

Spotify merupakan salah aplikasi streaming musik terbesar di dunia. Namun tiap tahunnya perusahaan tersebut kerap mengalami kerugian. Dikarenakan masalah tersebut penelitian ini pun dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived price terhadap purchase intention, perceived quality terhadap purchase intention, perceived quality terhadap purchase intention, perceived value terhadap purchase intention, brand image terhadap purchase intention untuk produk aplikasi streaming musik Spotify. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner. Penelitian ini menggunakan jumlah sampel sebanyak 200 responden dengan kriteria berusia 17 tahun ke atas, berdomisili di wilayah Jabodetabek, pernah menggunakan Spotify dan belum pernah berlangganan. Teknik analisis data menggunakan SPSS versi 24 dan AMOS versi 24 untuk mengolah dan menganalisis data hasil penelitian. Hasil penelitian menunjukkan variabel perceived quality dan brand image berpengaruh positif terhadap purchase intention. Sedangkan variabel perceived price dan perceived value tidak berpengaruh terhadap purchase intention. Spotify is one of the largest music streaming app in the world. But every year this company experience losses. Due to the problem stated earlier, this research was conducted. The purpose of this study was to see the influence of perceived price on purchase intention, perceived quality on purchase intention, perceived value on purchase intention, and brand image on purchase intention towards the streaming music app Spotify. Survey method with the instruments in the form of a questionnaire was used to collected data. This study was used a total sample of 200 respondents with criteria aged 17 years and over, domiciled in the Jabodetabek region, and has used Spotify before but haven't subscribed to. SPSS version 24 and AMOS version 24 was used for processed and analyzed research data. The results showed the variable of perceived quality and brand image has positive and significant influence on purchase intention. While the variables of perceived price and perceived value does not affect the purchase intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). M. Edo S. Siregar, SE., M.B.A. ; 2). Shandy Aditya, BIB, MPBS
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 5613 not found.
Date Deposited:	09 Sep 2020 17:47
Last Modified:	09 Sep 2020 17:47
URI:	http://repository.unj.ac.id/id/eprint/9435

Actions (login required)

View Item