MENGINVESTIGASI REVISIT INTENTION WISATAWAN TAMAN MARGASATWA RAGUNAN, JAKARTA: FAKTORFAKTOR APA SAJA YANG MEMENGARUHI?

ROSA YULIA ANNISA, . (2020) MENGINVESTIGASI REVISIT INTENTION WISATAWAN TAMAN MARGASATWA RAGUNAN, JAKARTA: FAKTORFAKTOR APA SAJA YANG MEMENGARUHI? Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan dari penelitian ini adalah untuk menyimpulkan pengaruh destination image dan customer expectation dalam memengaruhi perceived value dan customer satisfaction pada wisata Taman Margasatwa Ragunan, serta melihat dampaknya terhadap revisit intention di wisata Taman Margasatwa Ragunan Jakarta. Metode pengumpulan data dalam penelitian ini yaitu menggunakan metode survei dengan menyebarkan kuesioner secara online. Sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan kriteria pernah mengunjungi Taman Margasatwa Ragunan, pernah mengunjungi Taman Margasatwa Ragunan minimal dua kali dan berumur lebih dari 18 tahun ke atas. Teknik analisis data dalam penelitian ini menggunakan SPSS versi 25 dan AMOS versi 24. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara destination image dan customer expectation terhadap perceived value, terdapat pengaruh antara customer expectation terhadap customer satisfaction, terdapat pengaruh perceived value terhadap customer satisfaction serta terdapat pengaruh antara customer satisfaction terhadap revisit intention. Namun tidak ditemukannya pengaruh antara customer expectation terhadap perceived value dan perceived value terhadap revisit intention. The purpose of this study was to conclude the effect of destination image and customer expectation in influencing perceived value and customer satisfaction on tourism at Ragunan Wildlife Park, and to see the impact on revisit intention in Ragunan Wildlife Park, Jakarta. The data collection method in this study is to use a survey method by distributing questionnaires online. The sample used in this study were 200 respondents with the criteria of having visited Taman Margasatwa Ragunan, had visited Ragunan at least twice and were over 18 years of age and over. The data analysis technique in this study used SPSS version 25 and AMOS version 24. The results of this study indicate that there is an influence between destination image and customer expectations on perceived value, there is an influence between customer expectations on customer satisfaction, there is an effect of perceived value on customer satisfaction and there is an effect of perceived value on customer satisfaction also there’s an effect of customer satisfaction on revisit intention. However, there's no effect between customer expectations on perceived value and perceived value on revisit intention.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Usep Suhud, M.Si., Ph.D. ; 2). Ika Febrilia, S.E., M.M.
Subjects:	Manajemen > Manajemen Pemasaran
Divisions:	FE > S1 Manajemen
Depositing User:	Users 5500 not found.
Date Deposited:	10 Sep 2020 09:38
Last Modified:	10 Sep 2020 09:38
URI:	http://repository.unj.ac.id/id/eprint/9701

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