ANALISIS PERSEBARAN LOKASI RESELLER ROTI GULUNG ASUN BAKERY TERHADAP PENDAPATAN RESELLER DI KABUPATEN TANGERANG, PROVINSI BANTEN

KRISTIANA HINDRIYANI, . (2022) ANALISIS PERSEBARAN LOKASI RESELLER ROTI GULUNG ASUN BAKERY TERHADAP PENDAPATAN RESELLER DI KABUPATEN TANGERANG, PROVINSI BANTEN. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui persebaran lokasi reseller dan faktor-faktor lain yang diduga mempengaruhi pendapatan reseller roti gulung Asun Bakery di Kabupaten Tangerang, Provinsi Banten. Metode yang digunakan dalam penelitian ini yaitu deskriptif kuantitatif dengan model analisis regresi linear berganda. Dalam penelitian ini menggunakan sampel populasi, yaitu seluruh reseller roti gulung Asun Bakery yang berdomisili di Kabupaten Tangerang sebanyak 44 responden dijadikan sebagai sampel penelitian. Pengumpulan data primer dilakukan dengan penyebaran kuisioner kepada reseller tangan pertama atau yang mengambil langsung roti gulung di industri kecil Asun Bakery. Waktu penelitian dilaksanakan pada bulan April – Juli 2021. Secara umum, persebaran lokasi reseller roti gulung Asun Bakery di Kabupaten Tangerang membentuk pola mengelompok, dengan hasil nilai rasio tetangga terdekat sebesar 0,294723 dan p-value 0.000000. Berdasarkan hasil pengujian hipotesis menggunakan regresi linear berganda diperoleh persamaan Y = 2,009 – 0,078X1 + 0,485X2 – 0,005X3 + 0,344X4 + 0,230X5. Besaran nilai thitung dari modal usaha (2,837 > 2,0180) dengan Sig. (0,007 < 0,05) dam nilai thitung dari strategi pemasaran (2,039 > 2,0180) dengan Sig. (0,048 < 0,05), menunjukkan bahwa faktor modal usaha dan strategi pemasaran berpengaruh secara parsial terhadap pendapatan reseller. Faktor lain seperti lokasi, lama bekerja, dan jam bekerja tidak berpengaruh secara signifikan terhadap pendapatan reseller. This study aims to find out the distribution of reseller locations and other factors that are suspected to affect the revenue of asun Bakery roll resellers in Tangerang Regency, Banten Province. The method used in this study is descriptive quantitative with multiple linear regression analysis models. In this study using population samples, namely all resellers of Bread Rolls Asun Bakery domiciled in Tangerang Regency as many as 44 respondents were used as research samples. Primary data collection is done by disseminating questionnaires to first-hand resellers or who take bread rolls directly in the small industry of Asun Bakery. The time of the research was conducted in April – Juli 2021. In general, the distribution of Asun Bakery rolls reseller locations in Tangerang Regency forms a clustered pattern, with the result that the nearest neighbor ratio is 0.294723 and the p-value is 0.000000. Based on the results of hypothesis testing using multiple linear regressions obtained equation Y = 2,009 – 0,078X1 + 0,485X2 – 0,005)X3 + 0,344X4 + 0,230X5). The amount of tcount value of business capital (2,837 > 2,0180) with Sig. (0,007 < 0,05) and tcount value of marketing strategy (2,039 > 2,0180) with Sig. (0,048 < 0,05), indicating that business capital factors and marketing strategies partially affect reseller revenue. Other factors such as location, length of work, and working hours have no significant effect on reseller revenue.

Item Type:	Thesis (Sarjana)
Additional Information:	1) Dra. Dwi Sukanti Lestariningsih, M.Si 2) Dr. Ode Sofyan Hardi, M.Pd., M.Si
Subjects:	Geografi, Antropologi > Geografi
Divisions:	FIS > S1 Pendidikan Geografi
Depositing User:	Users 13366 not found.
Date Deposited:	02 Mar 2022 02:03
Last Modified:	02 Mar 2022 02:03
URI:	http://repository.unj.ac.id/id/eprint/22860

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