MAJAS HIPERBOLA PADA IKLAN PRODUK PENUNJANG KESEHATAN SELAMA PANDEMI COVID-19 DI TELEVISI (TINJAUAN SEMANTIK)

NELIN NOVALIN, . (2022) MAJAS HIPERBOLA PADA IKLAN PRODUK PENUNJANG KESEHATAN SELAMA PANDEMI COVID-19 DI TELEVISI (TINJAUAN SEMANTIK). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui penggunaan majas hiperbola pada iklan produk penunjang kesehatan selama pandemi Covid-19 di televisi dengan menggunakan tinjauan semantik. Data diperoleh dari narasi iklan produk penunjang kesehatan selama pandemi Covid-19 yang tayang di televisi edisi Maret 2020 hingga April 2022. Metode penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan metode pengamatan dan teknik catat. Hasil penelitian ini menunjukan bahwa (1) ditemukannya jenis majas hiperbola yang terdiri dari 10 hiperbola numerik, 4 hiperbola kelas kata: nomina, 5 hiperbola kelas kata: adjektifa, 1 hiperbola simile, 4 hiperbola metafora, 4 hiperbola komparatif dan superlatif, 2 hiperbola perulangan, dan 2 hiperbola keseluruhan kalimat. (2) jenis makna yang terkandung dalam narasi iklan produk penunjang kesehatan selama pandemi Covid-19 di televisi. This study aims to determine the hyperbole on health support product advretisement during the Covid-19 pandemic on television by using a semantics studies. Data obtained from the narrative of health support product advertisement that aired on television from March 2020 to April 2022. The research method is descriptive qualitative. Data collection techniques were carried out using observation methods and note-taking techniques. The result of this study indicate that (1) the discovery of the type of hyperbole which consist of 10 numerical hyperbole, 4 words of hyperbolic nature: nouns, 5 words of hyperbolic nature: adjectives, 1 simile, 4 metaphor, 4 comparative and superlative degrees, 2 emphatic genitive, and 2 whole sentences. (2) the type of meaning contained in the narrative of health support product advretisement during the Covid-19 pandemic on television.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Drs. Krisanjaya, M.Hum. ; 2). Dr. Asep Supriyana, S.S., M.Pd.
Subjects:	Bahasa dan Kesusastraan > Semiotik dan Semantik
Divisions:	FBS > S1 Sastra Indonesia
Depositing User:	Users 16131 not found.
Date Deposited:	09 Sep 2022 04:16
Last Modified:	09 Sep 2022 04:16
URI:	http://repository.unj.ac.id/id/eprint/35475

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