PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN EMPLOYEE EMPOWERMENT TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN DIGITAL MARKETING

MELA FARYHUNNISA, . (2023) PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN EMPLOYEE EMPOWERMENT TERHADAP EMPLOYEE ENGAGEMENT PADA KARYAWAN DIGITAL MARKETING. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived organizational support dan employee empowerment terhadap employee engagement pada karyawan digital marketing. Penelitian ini menggunakan metode penelitian kuantitatif dengan analisis regresi berganda. Populasi dalam penelitian ini adalah karyawan digital marketing di Indonesia dengan minimal masa kerja satu tahun. Sampel dalam penelitian ini ialah karyawan digital marketing dengan lokasi kantor di Jakarta, Bogor, Depok, Tangerang, dan Bekasi dengan minimal masa kerja satu tahun sejumlah 293 responden. Pengambilan sampel menggunakan convenience sampling. Instrumen yang digunakan dalam penelitian ini ialah Work Engagement Scale dari Widarnandana (2019), Survey of Perceived Organizational Support yang diadaptasi oleh Syahputra dan Yundianto (2022), dan Perception of Empowerment dari Roller (1998). Hasil analisis data menunjukkan nilai sig 0.00 yang menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara perceived organizational support dan employee empowerment terhadap employee engagement. Kata Kunci: Digital Marketing, Employee Empowerment, Employee Engagement, Karyawan, Perceived Organizational Support. This study aims to determine the effect of perceived organizational support and employee empowerment on employee engagement among digital marketing employees. This study uses quantitative research methods with multiple regression analysis. The population in this study are digital marketing employees in Indonesia with a minimum working period is one year. The sample in this study were digital marketing employees with office locations in Jakarta, Bogor, Depok, Tangerang and Bekasi with a minimum working period is one year and there were 293 respondents. Sampling technique using convenience sampling. The instruments used in this study are Work Engagement Scale from Widarnandana (2019), Survey of Perceived Organizational Support adapted by Syahputra and Yundianto (2022), and Perception of Empowerment from Roller (1998). The results of data analysis showed a sig value of 0.00 indicated that there was a positive and significant effect between perceived organizational support and employee empowerment on employee engagement. Keywords: Digital Marketing, Employee Empowerment, Employee Engagement, Employees, Perceived Organizational Support.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Lupi Yudhaningrum, M.Psi 2). Liza Yudhita Widyastuti, M.Psi
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 19874 not found.
Date Deposited:	21 Sep 2023 01:09
Last Modified:	21 Sep 2023 01:09
URI:	http://repository.unj.ac.id/id/eprint/42826

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