THEOFANNY TESALONIKA HUTAGALUNG, . (2024) PENGARUH LITERASI EKONOMI DAN LITERASI DIGITAL TERHADAP INTENSI KEWIRAUSAHAAN DIGITAL MAHASISWA UNIVERSITAS NEGERI JAKARTA YANG DIMEDIASI PERAN EFIKASI DIRI. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.
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Abstract
Dilakukannya penelitian ini bertujuan untuk mengetahui bagaimana Efek mediasi variabel Efikasi Diri pada Pengaruh Literasi Ekonomi dan Literasi Digital terhadap Intensi Kewirausahaan Digital Mahasiswa FE UNJ.Intensi kewirausahaan digital merupakan minat, kemauan, atau niat yang muncul dari diri seseorang untuk memulai suatu bisnis yang berbasis teknologi atau digital. Di Universitas Negeri Jakarta, intensi berwirausaha mahasiswanya tergolong kecil. padahal Universitas berperan penting dalam peningkatan intensi kewirausahaan mahasiswa. Didasari hal tersebut, penelitian ini dilakukan untuk melihat apakah literasi ekonomi dan literasi digital yang dimediasi oleh efikasi diri mempengaruhi intensi kewirausahaan digital mahasiswa UNJ. Penelitian ini memberikan hasil bahwa variabel literasi ekonomi memiliki pengaruh yang tidak signifikan terhadap intensi kewirausahaan digital Mahasiswa UNJ. Sementara variabel literasi digital menunjukan pengaruh yang signifikan terhadap Intensi Kewirausahaan Digital Mahasiswa UNJ. Literasi Ekonomi dan Literasi digital secara parsial mempengaruhi Efikasi Diri. Efikasi diri juga mempengaruhi Intensi Kewirausahaan Digital. Ditemukan juga bahwa efikasi diri dapat memperkuat pengaruh baik literasi ekonomi maupun literasi digital terhadap intensi kewirausahaan mahasiswa UNJ. Kata kunci: Intensi Kewirausahaan Digital, Literasi Ekonomi, Literasi Digital, Efikasi Diri, Mahasiswa UNJ ***** The aim of this research was to find out the mediating effect of the Self-Efficacy variable on the influence of Economic Literacy and Digital Literacy on the Digital Entrepreneurship Intentions of FE UNJ Students. Digital entrepreneurial intention is the interest, desire, or intention that arises from a person to start a technology based or digital business. At Jakarta State University, students' entrepreneurial intentions are relatively small. even though universities play an important role in increasing students' entrepreneurial intentions. Based on this, this research was conducted to see whether economic literacy and digital literacy mediated by selfefficacy influence UNJ students' digital entrepreneurial intentions. This research shows that the economic literacy variable has an insignificant influence on UNJ students' digital entrepreneurial intentions. Meanwhile, the digital literacy variable shows a significant influence on UNJ Students' Digital Entrepreneurship Intentions. Economic Literacy and Digital Literacy partially influence SelfEfficacy. Self-efficacy also influences Digital Entrepreneurship Intentions. It was also found that self-efficacy can strengthen the influence of both economic literacy and digital literacy on UNJ students' entrepreneurial intentions.. Meanwhile, the Digital Literacy variable shows a significant influence on UNJ Students' Digital Entrepreneurship Intentions. Economic Literacy and Digital Literacy partially influence Self-Efficacy. Self-efficacy also influences Digital Entrepreneurship Intentions. It was also found that self-efficacy can strengthen the influence of both economic literacy and digital literacy on UNJ students' entrepreneurial intentions. Keywords: Digital Entrepreneurship Intention, Economic Literacy, Digital Literacy, Self-Efficacy, UNJ Students
Item Type: | Thesis (Sarjana) |
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Additional Information: | 1). Dr. Agus Wibowo, S.PdI, S.Pd, M.Pd ; 2). Siti Fatimah Zahra, S.E.I, M.E |
Subjects: | Ilmu Sosial > Kewirausahaan Pendidikan > Pendidikan |
Divisions: | FE > S1 Pendidikan Ekonomi |
Depositing User: | Theofanny Tesalonika Hutagalung . |
Date Deposited: | 20 Feb 2024 04:05 |
Last Modified: | 20 Feb 2024 04:05 |
URI: | http://repository.unj.ac.id/id/eprint/44900 |
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