PENGARUH FEAR OF MISSING OUT TERHADAP IMPULSIVE BUYING TENDENCY VIRTUAL ITEM GAME ONLINE

MACHIKA CHRYSTALOVA, . (2024) PENGARUH FEAR OF MISSING OUT TERHADAP IMPULSIVE BUYING TENDENCY VIRTUAL ITEM GAME ONLINE. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fear of missing out terhadap impulsive buying virtual item game online pada generasi Z. Pengambilan sampel dilakukan menggunakan teknik purposive sampling dengan jumlah responden sebanyak 246 orang. Alat ukur yang digunakan adalah Impulse Buying Tendency Scale (Verplanken dan Herabadi, 2001) untuk mengukur variabel impulsive buying dan Fear of Missing Out Scale (Kang dkk., 2019) untuk mengukur variabel fear of missing out. Pengujian hipotesis dilakukan menggunakan analisis regresi sederhana. Hasil penelitian mengungkapkan bahwa terdapat pengaruh positif fear of missing out terhadap impulsive buying secara signifikan dengan kontribusi pengaruh sebesar 8,2%. Hal ini menunjukkan bahwa semakin tinggi fear of missing out pada generasi Z, maka akan tinggi juga kecenderungan impulsive buying nya, begitupula sebaliknya. ***** The purpose of this study was to determine the effect of fear of missing out on impulsive buying of virtual item in online game. Purposive sampling method was used on this study with 246 respondents as the result. Measurement tools used were the Impulse Buying Tendency Scale (Verplanken dan Herabadi, 2001) to measure the impulsive buying variable and Fear of Missing Out Scale (Kang dkk., 2019) to measure the fear of missing out variable. Hypothesis was tested using simple regression analysis. Study found that fear of missing out has positive and significant influence on impulsive buying by 8,2%. This finding shows that the higher the fear of missing out in generation Z, the higher the impulsive buying tendency, and vice versa.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Herdiyan Maulana, Ph.D. ; 2). Vinna Ramadhany Sy, M.Psi.
Subjects:	Filsafat, Psikologi & Agama > Psikologi, Ilmu Jiwa
Divisions:	FPPsi > S1 Psikologi
Depositing User:	Users 22012 not found.
Date Deposited:	19 Feb 2024 01:23
Last Modified:	19 Feb 2024 01:23
URI:	http://repository.unj.ac.id/id/eprint/44916

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