DETERMINASI FAKTOR-FAKTOR YANG MEMENGARUHI E-LOYALTY PENGGUNA E-COMMERCE DI DKI JAKARTA TERHADAP FITUR PEMBAYARAN DIGITAL

BICKY MAULANA, . (2024) DETERMINASI FAKTOR-FAKTOR YANG MEMENGARUHI E-LOYALTY PENGGUNA E-COMMERCE DI DKI JAKARTA TERHADAP FITUR PEMBAYARAN DIGITAL. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi e-loyalty pengguna e-commerce di DKI Jakarta terhadap fitur pembayaran digital. Pada penelitian ini terdapat lima variabel, yaitu e-service quality, e-trust, perceived usefulness, e-satisfaction, dan e-loyalty dengan kriteria sampel berdomisili di DKI Jakarta, minimal berusia 17 tahun, dan pernah menggunakan e-wallet ShopeePay dalam tiga bulan terakhir. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data purposive sampling. Penelitian ini menghasilkan data dari 177 responden yang dianalisis menggunakan software SmartPLS 4.0 dengan metode Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction, e-trust berpengaruh positif dan signifikan terhadap e-satisfaction, perceived usefulness tidak berpengaruh positif dan signifikan terhadap e-satisfaction, e-service quality tidak berpengaruh positif dan signifikan terhadap e-loyalty, e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty, perceived usefulness berpengaruh positif dan signifikan terhadap e-loyalty. Selanjutnya, e-service quality tidak berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction, e-trust berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction, dan perceived usefulness berpengaruh positif dan signifikan terhadap e-loyalty melalui e-satisfaction. ***** This research aims to determine the factors that influence the e-loyalty of e-commerce users in DKI Jakarta towards digital payment features. In this study there are five variables, namely e-service quality, e-trust, perceived usefulness, e-satisfaction, and e-loyalty with the sample criteria being domiciled in DKI Jakarta, at least 17 years old, and having used the ShopeePay e-wallet for three last month. The research method used is quantitative with purposive sampling data collection techniques. This research produced data from 177 respondents which were analyzed using SmartPLS 4.0 software with the Partial Least Square (PLS) method. The research results show that e-service quality has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction, perceived usefulness has no positive and significant effect on e-satisfaction, e-service quality has no positive and significant effect towards e-loyalty, e-satisfaction has a positive and significant effect on e-loyalty, perceived usefulness has a positive and significant effect on e-loyalty. Furthermore, e-service quality does not have a positive and significant effect on e-loyalty through e-satisfaction, e-trust has a positive and significant effect on e-loyalty through e-satisfaction, and perceived usefulness has a positive and significant effect on e-loyalty through e-satisfaction. satisfaction.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Osly Usman, M.Bus. ; 2). Dr. Ayatulloh Michael Musyaffi, S.E.,Ak., M.Ak.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Pendidikan Tata Niaga
Depositing User:	Users 24486 not found.
Date Deposited:	02 Aug 2024 06:52
Last Modified:	02 Aug 2024 06:52
URI:	http://repository.unj.ac.id/id/eprint/48080

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