Wardani, Raza and Oktavia, Faunillah and Azizah Ali, Shofiyah and Suhud, Usep (2022) ANALISIS PENGARUH TRUST, PRICE, BRAND IMAGE, SERVICE QUALITY, DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION PELANGGAN KEDAI MINUMAN BOBA. Communications, 4 (1). pp. 41-76. ISSN 2807-8802
Full text not available from this repository.Abstract
This research was conducted to examine what influences the purchase intention of customers when buying a boba drink product "Chatime". This study uses the variabels of trust, price, brand image, service quality, and purchase intention to measure. The study was conducted in Jakarta on October 14-30, 2021. The data was collected using a questionnaire distributed online using a purposive sampling technique and obtained a sample of 204 pesertats, consisting of 70 men and 134 women. The data were processed using exploratory factor analysis and structural equation models. The results showed that not all variabels resulted in a positive relationship. So, it can be concluded that service quality affects customer satisfaction and customer satisfaction affect purchase intention positively and significantly. Meanwhile, brand image, price, and trust have a negative and low influence on customer satisfaction and purchase intention.
| Item Type: | Article |
|---|---|
| Subjects: | Manajemen > Manajemen , Business |
| Depositing User: | OJS LPPM UNJ . |
| Date Deposited: | 07 Mar 2025 02:26 |
| Last Modified: | 07 Mar 2025 02:26 |
| URI: | http://repository.unj.ac.id/id/eprint/55078 |
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