Analisis Pengaruh Store Badges, Product Quality, dan Price Perception terhadap Customer Trust serta Purchase Decision di Platform E-Commerce

SINTA AMELIA, . (2025) Analisis Pengaruh Store Badges, Product Quality, dan Price Perception terhadap Customer Trust serta Purchase Decision di Platform E-Commerce. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text Cover_Sinta Amelia.pdf Download (637kB)
	Text BAB 1_Sinta Amelia.pdf Download (407kB)
	Text BAB 2_Sinta Amelia.pdf Restricted to Registered users only Download (451kB) | Request a copy
	Text BAB 3_Sinta Amelia.pdf Restricted to Registered users only Download (402kB) | Request a copy
	Text BAB 4_Sinta Amelia.pdf Restricted to Registered users only Download (488kB) | Request a copy
	Text BAB 5_Sinta Amelia.pdf Restricted to Registered users only Download (254kB) | Request a copy
	Text Daftar Pustaka_Sinta Amelia.pdf Download (265kB)
	Text Lampiran_Sinta Amelia.pdf Restricted to Registered users only Download (770kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store badges, product quality, dan price perception terhadap customer trust serta purchase decision pada platform e-commerce Tokopedia. Studi ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner daring yang disebarkan kepada pengguna aktif Tokopedia. Populasi dalam penelitian ini adalah pengguna Tokopedia, dengan jumlah sampel sebanyak 320 responden yang ditentukan melalui teknik purposive sampling. Penelitian ini menggunakan 40 indikator untuk mengukur variabel-variabel penelitian. Pengolahan data dilakukan dengan metode Structural Equation Modeling (SEM) menggunakan software AMOS. Dari tujuh hipotesis yang diajukan, enam di antaranya menunjukkan hasil yang signifikan, sedangkan satu hipotesis ditolak. Hasil penelitian menunjukkan bahwa store badges, product quality, dan price perception memiliki pengaruh signifikan terhadap customer trust maupun purchase decision. Namun, customer trust tidak memiliki pengaruh signifikan terhadap purchase decision. ***** This study aims to analyze the influence of store badges, product quality, and price perception on customer trust and purchase decisions on the Tokopedia e-commerce platform. This study uses a quantitative approach with data collection methods through online questionnaires distributed to active Tokopedia users. The population in this study is Tokopedia users, with a sample size of 320 respondents determined using purposive sampling techniques. This study uses 40 indicators to measure the research variables. Data processing is conducted using the Structural Equation Modeling (SEM) method with AMOS software. Out of the seven hypotheses proposed, six show significant results, while one hypothesis is rejected. The results indicate that store badges, product quality, and price perception have a significant influence on customer trust and purchase decisions. However, customer trust does not have a significant influence on purchase decisions.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Prof. Usep Suhud, M.Si., Ph.D. ; 2). Meta Bara Berutu, S.E., M.M.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Sinta Amelia .
Date Deposited:	08 Aug 2025 02:26
Last Modified:	08 Aug 2025 02:26
URI:	http://repository.unj.ac.id/id/eprint/58960

Actions (login required)

View Item