DETERMINASI BEHAVIORAL INTENTION PADA MAHASISWA PENGGUNA APLIKASI BCA MOBILE DI JAKARTA TIMUR

RANISYA REFANKA ADHAR, . (2026) DETERMINASI BEHAVIORAL INTENTION PADA MAHASISWA PENGGUNA APLIKASI BCA MOBILE DI JAKARTA TIMUR. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Penelitian berikut bertujuan guna mengeksplorasi hubungan antara trust, perceived ease of use, perceived enjoyment, serta perceived usefulness yang dirasakan terhadap behavioral intention pengguna aplikasi BCA Mobile. Melalui kerangka berikut, penelitian menganalisis bagaimana trust, perceived ease of use, perceived enjoyment, serta perceived usefulness mempengaruhi behavioral intention pengguna guna memakai aplikasi BCA Mobile. Penelitian berikut juga mengadopsi perceived usefulness sebagai variabel mediasi yang memediasi hubungan antara variabel independen serta variabel dependen. Metode penelitian dilakukan dengan metode kuantitatif melalui instrumen kuesioner serta purposive sampling dengan 100 responden mahasiswa di Jakarta Timur yang memakai aplikasi BCA Mobile. Pengolahan data dianalisis melalui Structural Equation Modeling (SEM) dengan metode Partial Least Squares (PLS) serta memakai perangkat lunak Smart PLS 4. Hasil menunjukan bahwasannya (1) trust tidak mempunyai pengaruh terhadap perceived usefulness, (2) perceived ease of use mempunyai pengaruh terhadap perceived usefulness, (3) perceived enjoyment mempunyai pengaruh terhadap perceived usefulness, (4) perceived usefulness tidak mempunyai pengaruh terhadap behavioral intention, (5) perceived usefulness tidak memediasi pengaruh trust terhadap behavioral intention, (6) perceived usefulness tidak memediasi pengaruh perceived ease of use terhadap behavioral intention, serta (7) perceived usefulness tidak memediasi pengaruh perceived enjoyment terhadap behavioral intention. Kata kunci: Trust; perceived ease of use; perceived enjoyment; perceived usefulness; behavioral intention ***** This study aims to explore the connection between trust, perceived ease of use, perceived enjoyment, and perceived usefulness towards user’s behavioral intention on BCA Mobile application. Through the framework, this study examines how trust, perceived ease of use, perceived enjoyment, and perceived usefulness influence their behavioral intention to use BCA Mobile application. This study also adopts perceived usefulness as a mediating variable that mediates the relationship between independent variables and dependent variables. The research method was conducted using quantitative methods through questionnaire instruments and purposive sampling with 100 college student respondents in East Jakarta who use the BCA Mobile application. Data processing was analyzed through structural equation modeling (SEM) with the partial least squares (PLS) method and using Smart PLS 4 software. The results showed that (1) trust has no effect on perceived usefulness, (2) perceived ease of use has a significant effect on perceived usefulness, (3) perceived enjoyment has a significant effect on perceived usefulness, (4) perceived usefulness has no effect on behavioral intention, (5) perceived usefulness didn’t mediate trust’s influence on behavioral intention, (6) perceived usefulness didn’t mediate perceived ease of use’s influence on behavioral intention, and (7) perceived usefulness didn’t mediate perceived enjoyment’s influence on behavioral intention. Keyword: Trust; perceived ease of use; perceived enjoyment; perceived usefulness; behavioral intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Ryna Parlyna, M.B.A. ; 2). Dr. Osly Usman, M.Bus.
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Ranisya Refanka Adhar .
Date Deposited:	10 Feb 2026 07:39
Last Modified:	10 Feb 2026 07:39
URI:	http://repository.unj.ac.id/id/eprint/65216

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