PEMAKNAAN SIMBOLIK HATE SPEECH PADA AKUN SELEBGRAM PEREMPUAN (STUDI KASUS: RACHEL VENNYA, HANUM MEGA, DAN AZIZAH SALSHA)

FIRHA MADE ANNISA, . (2026) PEMAKNAAN SIMBOLIK HATE SPEECH PADA AKUN SELEBGRAM PEREMPUAN (STUDI KASUS: RACHEL VENNYA, HANUM MEGA, DAN AZIZAH SALSHA). Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

	Text Skripsi Cover_Firha Made Annisa.pdf Download (1MB)
	Text Skripsi BAB 1_Firha Made Annisa.pdf Download (1MB)
	Text Skripsi BAB 2_Firha Made Annisa.pdf Restricted to Registered users only Download (589kB) | Request a copy
	Text Skripsi BAB 3_Firha Made Annisa.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text Skripsi BAB 4_Firha Made Annisa.pdf Restricted to Registered users only Download (684kB) | Request a copy
	Text Skripsi BAB 5_Firha Made Annisa.pdf Restricted to Registered users only Download (217kB) | Request a copy
	Text Skripsi Daftar Pustaka_Firha Made Annisa.pdf Download (357kB)
	Text Skripsi Lampiran_Firha Made Annisa.pdf Restricted to Registered users only Download (589kB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bentuk-bentuk komentar hate speech, khususnya yang kerap ditemukan pada unggahan tiga akun selebgram perempuan, yaitu @rachelvennya, @real.hanummegaa, dan @azizahsalsha_. Selain itu, bertujuan juga untuk mendeskripsikan pemaknaan simbolik terhadap komentar hate speech di Instagram ketiga selebgram perempuan terkait dengan menggunakan perspektif interaksionisme simbolik George Herbert Mead. Penelitian ini menggunakan pendekatan penelitian kualitatif guna mendeskripsikan permasalahan dan fokus penelitian. Konsep yang digunakan dalam penelitian ini meliputi konsep media sosial Instagram, hate speech, pelecehan seksual, body shaming, ujaran kebencian bernuansa nasihat keagamaan, serta perspektif interaksionisme simbolik George Herbert Mead. Adapun lokasi penelitian ini dalam bentuk ruang digital yaitu platform Instagram dan dilakukan sejak Februari - Agustus 2025. Informan dalam penelitian ini sebanyak 5 (lima) orang yang terdiri dari 1 (satu) siswa berusia 14 tahun, 1 (satu) siswa berusia 17 tahun, 1 (satu) mahasiswa berusia 21 tahun, 1 (satu) mahasiswa berusia 23 tahun, dan 1 (satu) karyawan berusia 34 tahun. Data penelitian diperoleh melalui data primer dan sekunder. Adapun teknik pengumpulan data dilakukan melalui pengamatan, wawancara, studi pustaka, dan dokumentasi. Keabsahan data dalam penelitian ini dilakukan melalui triangulasi sumber. Berdasarkan pengamatan penulis, hasil penelitian ini menunjukkan bahwa terdapat tiga bentuk utama komentar bernuansa kebencian pada laman Instagram Rachel Vennya, Hanum Mega, dan Azizah Salsha, yaitu pelecehan seksual, body shaming, dan ujaran kebencian bernuansa nasihat keagamaan. Adapun hasil analisa dari data primer yang dilakukan penulis sesuai dengan periode pengamatan yang telah ditentukan menunjukkan bahwa terdapat 227 komentar bernuansa kebencian terhadap Rachel Vennya dengan dominasi ujaran kebencian bernuansa nasihat keagamaan sebanyak 109 komentar, 49 komentar bernuansa kebencian terhadap Hanum Mega dengan dominasi pelecehan seksual sebanyak 42 komentar, dan 109 komentar bernuansa kebencian terhadap Azizah Salsha dengan dominasi pelecehan seksual sebanyak 80 komentar. Di sisi lain, pemaknaan informan terhadap ujaran kebencian menunjukkan adanya kecenderungan normalisasi terhadap praktik tersebut dalam interaksi digital. Melalui perspektif interaksionisme simbolik, penelitian ini menunjukkan bahwa makna ujaran kebencian dibentuk melalui proses interaksi sosial yang berlangsung di media sosial. ***** This study aims to describe the forms of hate speech comments commonly found on the Instagram posts of three female influencers, namely @rachelvennya, @real.hanummegaa, and @azizahsalsha_. In addition, this study aims to examine the symbolic meaning-making of hate speech comments directed at these influencers by applying George Herbert Mead’s symbolic interactionism perspective. This study adopts a qualitative research approach to describe the research problem and objectives. The concepts used in this study include Instagram as a social media platform, hate speech, sexual harassment, body shaming, religiously framed hate speech, and George Herbert Mead’s symbolic interactionism. The research was conducted within the digital space of Instagram from February to August 2025. The informants consisted of five individuals: a 14-year-old student, a 17-year-old student, a 21-year-old university student, a 23-year-old university student, and a 34-year-old employee. Data were collected from both primary and secondary sources through observation, interviews, literature review, and documentation. Data validity was ensured through source triangulation. The results of this study indicate that there are three main forms of hate speech comments found on the Instagram accounts of Rachel Vennya, Hanum Mega, and Azizah Salsha, namely sexual harassment, body shaming, and religiously framed hate speech. Analysis of the primary data collected during the observation period identified 227 hate speech comments directed at Rachel Vennya, with religiously framed hate speech being the most dominant category (109 comments); 49 hate speech comments directed at Hanum Mega, with sexual harassment accounting for the majority (42 comments); and 109 hate speech comments directed at Azizah Salsha, with sexual harassment as the dominant category (80 comments). On the other hand, the informants meaning-making of hate speech indicates a tendency to normalize such practices within digital interactions. From the perspective of symbolic interactionism, this study demonstrates that the meaning of hate speech is constructed through social interactions taking place within social media environments.

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Yuanita Aprilandini Siregar, M.Si. ; 2). Atik Kurniawati, M.Si.
Subjects:	Ilmu Sosial > Sosiologi
Divisions:	FIS > S1 Sosiologi
Depositing User:	Firha Made Annisa .
Date Deposited:	07 Aug 2026 02:59
Last Modified:	07 Aug 2026 02:59
URI:	http://repository.unj.ac.id/id/eprint/69072

Actions (login required)

View Item