ANALISIS NIAT MENGGUNAKAN E-TICKETING APPLICATION DALAM LAYANAN TRANSPORTASI PUBLIK: STUDI PENGGUNA FITUR E-TICKETING PADA APLIKASI MYMRTJ

RAISSA DIAMANTHA KALILA, . (2026) ANALISIS NIAT MENGGUNAKAN E-TICKETING APPLICATION DALAM LAYANAN TRANSPORTASI PUBLIK: STUDI PENGGUNA FITUR E-TICKETING PADA APLIKASI MYMRTJ. Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Perkembangan teknologi menyebabkan perubahan digital pada bidang transportasi umum, salah satunya melalui penerapan fitur e-ticketing pada aplikasi MyMRTJ. Namun, pemanfaatan fitur tersebut masih belum optimal sehingga diperlukan penelitian untuk mengidentifikasi faktor-faktor yang memengaruhi niat pengguna dalam menggunakan aplikasi. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness, Perceived Ease of Use, dan Trust terhadap Intention to Use melalui Attitude toward Using sebagai variabel mediasi pada pengguna fitur eticketing MyMRTJ. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling yang melibatkan 115 responden. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan metode Structural Equation Modeling Partial Least Squares (SEM-PLS) dengan bantuan SmartPLS 3.0. Hasil penelitian menunjukkan bahwa Perceived Usefulness, Perceived Ease of Use, dan Trust berpengaruh positif dan signifikan terhadap Attitude toward Using. Selain itu, Attitude toward Using juga berpengaruh positif dan signifikan terhadap Intention to Use. Namun, Attitude toward Using tidak memediasi pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Intention to Use.Berdasarkan temuan tersebut, dapat disimpulkan bahwa niat menggunakan aplikasi MyMRTJ lebih dipengaruhi oleh sikap positif pengguna, sedangkan persepsi kegunaan dan persepsi kemudahan memberikan pengaruh secara langsung tanpa melalui pembentukan sikap sebagai variabel mediasi. Sebagai kontribusi praktis,penelitian ini juga merancang sebuah prototipe fitur Automated Transaction Reconciliation & Instant Recovery untuk meningkatkan keandalan layanan eticketing MyMRTJ melalui deteksi transaksi ganda secara otomatis, pemulihan tiket yang terlambat terbit, serta penyampaian informasi status transaksi kepada pengguna. ***** Technological developments have accelerated digital transformation in the public transportation sector, one of which is the implementation of the e-ticketing feature in the MyMRTJ application. However, the utilization of this feature has not been optimal, making it necessary to identify the factors that influence users' intention to use the application. This study aims to analyze the effects of Perceived Usefulness, Perceived Ease of Use, and Trust on Intention to Use, with Attitude toward Using serving as a mediating variable among users of the MyMRTJ e-ticketing feature. This study employed a quantitative approach using a purposive sampling technique involving 115 respondents. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEMPLS) method with SmartPLS 3.0. The results show that Perceived Usefulness, Perceived Ease of Use, and Trust have positive and significant effects on Attitude toward Using. Furthermore, Attitude toward Using has a positive and significant effect on Intention to Use. However, Attitude toward Using does not mediate the effects of Perceived Usefulness and Perceived Ease of Use on Intention to Use. These findings indicate that users' intention to use the MyMRTJ application is primarily driven by a positive attitude, while perceived usefulness and perceived ease of use directly influence intention without being mediated by attitude. As a practical contribution, this study also designs a prototype feature, Automated Transaction Reconciliation & Instant Recovery, to improve the reliability of the MyMRTJ e-ticketing service by automatically detecting duplicate transaction

Item Type:	Thesis (Sarjana)
Additional Information:	1). Dr. Ryna Parlyna, MBA ; 2). Dr. Osly Usman, SE., M.Bus
Subjects:	Manajemen > Manajemen , Business
Divisions:	FE > S1 Bisnis Digital
Depositing User:	Raissa Diamantha Kalila .
Date Deposited:	24 Aug 2026 04:35
Last Modified:	24 Aug 2026 04:35
URI:	http://repository.unj.ac.id/id/eprint/73025

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