PENGARUH SIKAP MAHASISWA TERHADAP LINGKUNGAN, TANGGUNG JAWAB PRIBADI DAN SENSITIVITAS LINGKUNGAN TERHADAP GREEN BEHAVIORAL CONSUMERS INTENTION; STUDI EKSPLORATORI TERHADAP MAHASISWA DI SUMATERA UTARA

ALPRIDA HARAHAP, . (2020) PENGARUH SIKAP MAHASISWA TERHADAP LINGKUNGAN, TANGGUNG JAWAB PRIBADI DAN SENSITIVITAS LINGKUNGAN TERHADAP GREEN BEHAVIORAL CONSUMERS INTENTION; STUDI EKSPLORATORI TERHADAP MAHASISWA DI SUMATERA UTARA. Doktor thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan tidak langsung sikap mahasiswa terhadap lingkungan, tanggung jawab pribadi dan sensitivitas lingkungan terhadap green behavioral consumers intention. Populasi dalam penelitian ini adalah seluruh mahasiswa perguruan tinggi di kota provinsi Sumatera Utara. Sampel penelitian sebanyak 200 mahasiswa. Metode penelitian dilakukan secara eksplorasi di mana melakukan pendekatan kuantitatif dan metode survei yang sifatnya kausal dengan tehknik analisis jalur. Hasil penelitian menunjukkan bahwa hanya sensitivitas lingkungan berpengaruh langsung terhadap green behavioral consumers intention, sedangkan sikap mahasiswa terhadap lingkungan, tanggung jawab pribadi tidak berpengaruh langsung terhadap green behavioral consumers intention. Selanjutnya, sikap mahasiswa terhadap lingkungan dan tanggung jawab pribadi tidak berpengaruh langsung terhadap green behavioral consumers intention melalui sensitivitas lingkungan. Adanya green behavioral consumers intention merupakan salah satu upaya mewujudkan SDGs poin 12 yaitu konsumsi dan produksi bertanggung jawab. Oleh karena itu, untuk menjadikan masyarakat Sumatera Utara peduli lingkungan perlu menumbuhkan green behavioral consumers intention dengan meningkatkan sensitivitas lingkungan melalui indikator-indikatornya. Kata Kunci : green behavioral consumers intention, sikap mahasiswa terhadap lingkungan, tanggung jawab pribadi, sensitivitas lingkungan. *************************** ABSTRACT This study was to find out about the direct and indirect effects of student attitudes toward environment, personal responsibility and environmental sensitivity to green behavioral consumers intentions. The population in this study were all college students in the city of North Sumatra province. The research sample of 200 students. The research method was carried out in an exploratory manner where quantitative approaches and survey methods are causal in nature with path analysis techniques. The results showed that only environmental sensitivity directly effect to green behavioral consumers' intention, whereas students' attitudes toward the environment, personal responsibility does not directly effect to green behavioral consumers intention. Furthermore, students 'attitudes towards the environment and personal responsibility do not directly effect to green behavioral consumers' intention through environmental sensitivity. The existence of green behavioral consumers intention is an effort to realize SDGs point 12, namely consumption and responsible production. Therefore, to make the people of North Sumatra concerned about the environment it is necessary to grow green behavioral consumers' intention by increasing environmental sensitivity through its indicators. Keywords :Green Behavioral Consumers Intention, Environmental Sensitivity, Personal responsibility, Student Attitudes toward Environment.

Item Type:	Thesis (Doktor)
Additional Information:	1). Prof. Dr. Amos Neolaka, M.Pd ; 2). Dr.Diana Vivanti Sigit, M.Si.
Subjects:	Pendidikan > Pendidikan Dasar Pendidikan > Teori, Penelitian Pendidikan
Divisions:	PASCASARJANA > S3 Pendidikan Lingkungan
Depositing User:	Users 4007 not found.
Date Deposited:	19 Aug 2020 20:05
Last Modified:	19 Aug 2020 20:05
URI:	http://repository.unj.ac.id/id/eprint/8380

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