INVESTIGASI REVISIT INTENTION WISATAWAN TAMAN MINI INDONESIA INDAH, JAKARTA: FAKTOR-FAKTOR APA SAJA YANG MEMPENGARUHI?

ANDI RIANDI ADLI, . (2020) INVESTIGASI REVISIT INTENTION WISATAWAN TAMAN MINI INDONESIA INDAH, JAKARTA: FAKTOR-FAKTOR APA SAJA YANG MEMPENGARUHI? Sarjana thesis, UNIVERSITAS NEGERI JAKARTA.

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Abstract

Tujuan penelitian ini adalah: 1) Untuk mengetahui service quality berpengaruh secara signifikan terhadap trust, 2) Untuk mengetahui service quality berpengaruh secara signifikan terhadap revisit intention , 3) Untuk mengetahui service quality berpengaruh secara signifikan terhadap customer satisfaction, 4) Untuk mengetahui service quality berpengaruh secara signifikan terhadap perceived value, 5) Untuk mengetahui customer satisfaction berpengaruh secara signifikan terhadap revisit intention, 6) Untuk mengetahui perceived value berpengaruh secara signifikan terhadap customer satisfaction, 7) Untuk mengetahui trust berpengaruh secara signifikan terhadap customer satisfaction 8) Untuk mengetahui trust berpengaruh secara signifikan terhadap revisit intention melalui customer satisfaction 9) Untuk mengetahui customer satisfaction berpengaruh secara signifikan terhadap revisit intention pada Taman Mini Indonesia indah. Metode pengumpulan data menggunakan metode survei dengan instrumen berupa kuesioner online/daring. Objek penelitian ini adalah 200 responden yang telah berkunjung ke Taman Mini Indonesia Indah. Analisis data menggunakan SPSS versi 25 dan SEM (Structural Equation Model) dari software AMOS versi 21 untuk mengolah dan menganalisa data hasil penelitian. Hasil dari uji hipotesis menunjukkan bahwa ada 3 variabel yang diterima service quality diterima terhadap trust, servie quality diterima terhadap perceived value, dan customer satisfaction diterima terhadap revisit intention. Kata Kunci: service quality, perceived value, trust, customer satisfaction, revisit intention The objectives of this study are: 1) To determine that service quality has a significant effect on trust, 2) To determine that service quality has a significant effect on revisit intention, 3) To determine service quality has a significant effect on customer satisfaction, 4) To determine service quality has an effect significantly on perceived value, 5) To determine customer satisfaction has a significant effect on revisit intention, 6) To determine perceived value has a significant effect on customer satisfaction, 7) To To determine trust has a significant effect on customer satisfaction 8) To To determine trust has a significant effect on revisit intention through customer satisfaction. 9)To determine customer satisfaction has a significant effect on revisit intention at Taman Mini Indonesia Indah. The data collection method uses a survey method with an instrument in the form of an online questionnaire. The object of this research is 200 respondents who have visited Taman Mini Indonesia Indah. Data analysis used SPSS version 25 and SEM (Structural Equation Model) from AMOS version 21 software to process and analyze research data. The results of the hypothesis test show that there are 3 variables accepted that service quality is accepted towards trust, service quality is accepted for perceived value, and customer satisfaction is received on revisit intention. Keywords: service quality, perceived value, trust, customer satisfaction, revisit intention

Item Type:	Thesis (Sarjana)
Additional Information:	1). Usep Suhud, M.Si., Ph.D ; 2). Rahmi, S.E., M.S.M
Subjects:	Manajemen > Manajemen , Business Manajemen > Manajemen Pemasaran Manajemen > Perilaku Konsumen
Divisions:	FE > S1 Manajemen
Depositing User:	Users 5575 not found.
Date Deposited:	10 Sep 2020 16:22
Last Modified:	10 Sep 2020 16:22
URI:	http://repository.unj.ac.id/id/eprint/10024

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